Social Media in the Boardroom
Jasmine Sandler | Social Media |       |  | Traditionally, the C-suite and advisory boards of larger corporations have not been directly involved in their brands' social media voice and community engagement. Social media conversations are happening about your brand right now. If you are not monitoring what is being said and responding to these comments appropriately, your organization's reputation may suffer. Furthermore, your competition could engage away your target customers in social. These days, decision-makers are doing... |
StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Matt Kapko | Strategies | |  | Scoring tickets to an NFL game can be a discouraging affair, with high demand often leaving thousands of fans empty handed. As the nation’s most popular professional sport approaches the second week of pre-season games, the demand for tickets to upcoming games is growing and pushing many to seek seats from third-party exchanges. ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of the ticket-buying... |
Twitter Strings Datalogix to Offline Sales
Matt Kapko | Analyzing Customer Data | |  | Twitter is trying to map the path from tweets to offline purchases. By measuring the impact of social engagement on in-store sales, the social network is encouraging major brands like Mondelez International to further engage with promoted and organic tweets for what it calls “offline sales lift.” To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, a data-matching firm that’s been making similar connections for Facebook and its advertisers... |
GE Hosts World's First Science Fair on Vine
Lisa Lacy | Strategies | |  | General Electric (GE) is taking science fairs out of school libraries and gymnasiums and putting them on the Internet in what it calls the world's first science fair on Vine. The #6SecondScience Fair will include videos from GE as well as the general public. According to a rep, the brand saw "100+ Vines created" in the first 24 hours. As of August 12, the brand says it has more than 350 user-generated Vines plus seven from GE itself. GE will create and curate these videos from... |
Leveraging Facebook for Performance - Time to Catch Up
Jermyn Toh | Social Integration | |  | Having worked extensively with agencies and brand managers in this region for the past 17 years, the majority of campaigns that I have seen signed off are brand communications focused and their effectiveness retroactively measured. Attributing sales lifts or dips to corresponding advertising activity isn't the most accurate way of determining ROI given the ability to track conversion becoming commonplace. But till today this is the primary method of determining if marketing activities... |
What to Ask of Big Data to Inform Your Marketing Strategy
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
Adria Saracino | Data-Driven Marketing | Print version How to Show ROI of Content and Inbound Marketing to Your CEO
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.
Luke Summerfield | Publishing | Print version What Wearable Technology Means to the Future of Marketing
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
Cezary Pietrzak | Mobile | Print version What's an Email Hash, Anyway?
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
Dave Hendricks | Email Marketing Optimization | Print version 50 Shades of Retargeting
A marketer's guide to the different types of retargeting for your campaign.
Parth Mukherjee | Display Advertising | Print version Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily.
Adaline Lau | Paid Search | Print version The Basics of CRO and Nurturing Your Leads
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
Aubrey Beck | Conversion & ROI | Print version How to Think About Leveraging Mobile Video and TV on Your Media Plan
For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms.
Paul Bremer | Video | Print version 4 Common Landing Page Mistakes
If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories.
Leah Block | Media Planning | Print version On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
Tia Matsumoto | B2C Email Marketing | Print version | 
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