Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands Roger Katz | Social Media Smarts | | | Now that the dust has settled over Facebook's Q2 earnings results and the resulting share price changes, let's look at what the latest results mean for brand marketers. No, not whether brand owners should speculate in Facebook stock, but instead what user behavior trends and which successful Facebook products should brands be investing in over the next six months? The mobile story was, once again, the leitmotif of the earnings result. But this time, instead of just reporting continued... | The #TwitterRevolution: The Pain and the Glory Mary Lisbeth D'Amico | Social Media | | | Andrew Kitzenberg found himself a participant in a series of dramatic events on the evening of April 19, when the two suspects behind the Boston Marathon bombing engaged in a shootout with police just outside his home in Watertown, Massachusetts. His series of live tweets, which included close-up photos, became a key source of information to the watching world on the unfolding drama, catapulting him into the spotlight. In a new CNBC documentary, the founder of the Cambridge, Massachusetts-based... | Insider Tips for the Perfect Headline: Email, Mobile, or Social Sundeep Kapur | Social Integration | | | The perfect headline grabs the reader's attention! I am a big believer in focusing on a meaningful subject line - a headline that works. I use these for subject lines for my emails, Facebook, and LinkedIn headlines, Twitter updates, and even for that short SMS burst. My approach to choosing this headline was based on simple A/B tests among friends, recipients, and my team. It is one thing if this task is infrequent, but given the load on us digital marketers, we have the onus to... | Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed Jessica Lee | Social Media | | | Facebook's News Feed algorithm, also called EdgeRank, is an anomaly to many. Because it's so complex and because so many businesses rely on knowing how it works to market their brand, getting a better understanding of the changes to it would be great, right? Yesterday Facebook decided to do just that, when it announced it would be giving regular updates about its News Feed algorithm as it changes. “We are continually working to improve News Feed and from time to time we make... | Siemens Taps Tumblr as Recruitment Tool Lisa Lacy | Social Media | | | The Siemens Graduate Program, a two-year program aimed at recent college graduates aspiring to careers in management that originated in 1922, has teamed up with social media agency, We Are Social, to launch a global recruitment campaign, The Manager's Call. The campaign uses Tumblr to identify the "brightest minds" in regions around the world while driving interest in the engineering and electronics conglomerate and positioning the Graduate Program as a "cutting-edge career opportunity... | What Advertisers Need to Know About Facebook's New News Feed How Facebook's new concept, story bumping, can help marketers reach consumers. Gary Stein | Strategies | Print version Complex Sales and the Persona Creation Process These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Bryan Eisenberg | ROI Marketing | Print version Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Lisa Raehsler | Search Marketing | Print version AOL Targets Programmatic Video Advertising With Adap.tv Acquisition AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Matt Kapko | Video | Print version Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans. Lisa Lacy | Strategies | Print version Size or Specialization? What the Publicis Omnicom merger means for email marketers. Simms Jenkins | Email Marketing Best Practices | Print version Lessons From Shark Week The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Tessa Wegert | Media Buying | Print version 'All Models Are Wrong, but Some Are Useful' The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches. Neil Mason | Verifying Business Value | Print version Push vs. SMS While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use? Melinda Krueger | Mobile | Print version Baidu Ad Account Verification - What Does It Mean for Marketers? Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Tait Lawton | Paid Search | Print version |
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