Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Ekaterina Walter | Social Media Smarts |       |  | Pinterest is a viral community - users repin avidly and it's a great site for connecting with new followers and showing off a lighter, more creative side to your brand. But choosing the right names for your boards is very important. If you want people to follow your boards and share your pins, here are six tips for choosing the best Pinterest board names. 1. Use your imagination - and humor. Boards with a really strong theme and sense of humor are more likely to go viral. Just take... |
Invite Social Media Influencers to Your Brand's Home
Russ Fradin | Social Media | |  | Word-of-mouth is one of the strongest forms of marketing. Consumers trust other consumers, particularly those who have demonstrated passion and expertise in a particular niche. Social media networks have evolved into platforms that foster a deeper level of engagement between like-minded consumers to the point where anyone can develop influence that was formerly reserved only for the press, advertisers, and market analysts. If a brand is serious about actively engaging with its core... |
Social Sharing Helps Boost Box Office Results
Caitlin Rossman | Sports & Entertainment | |  | Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis that examined online sharing behavior of movie-related content. This was especially true for the family movie genre, with consumers who shared movie content 11 times more likely to purchase a ticket. The sci-fi genre had the second highest life with 8.4 more conversions, followed by action/adventure with 6.9, comedy with 5.9, and drama... |
Social Media in the Boardroom
Jasmine Sandler | Social Media | |  | Traditionally, the C-suite and advisory boards of larger corporations have not been directly involved in their brands' social media voice and community engagement. Social media conversations are happening about your brand right now. If you are not monitoring what is being said and responding to these comments appropriately, your organization's reputation may suffer. Furthermore, your competition could engage away your target customers in social. These days, decision-makers are doing... |
StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Matt Kapko | Strategies | |  | Scoring tickets to an NFL game can be a discouraging affair, with high demand often leaving thousands of fans empty handed. As the nation’s most popular professional sport approaches the second week of pre-season games, the demand for tickets to upcoming games is growing and pushing many to seek seats from third-party exchanges. ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of the ticket-buying... |
Usability vs. Design
Both good design and an eye toward usability are necessary for a design to work.
Jack Aaronson | ROI Marketing | Print version Search Observations From the South of France
New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at costs that are lower than ever.
Kevin Lee | Paid Search | Print version 1 Instagram Follower Is Worth 10 Twitter Followers
The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way.
Jeanniey Mullen | Publishing | Print version 21 Email Metrics You Should Start Measuring Today!
Setting up a framework for measurement will allow you have a holistic view of the performance of your campaign while remaining focused on your objectives.
Noran El-Shinnawy | Email Marketing | Print version Should Marketers Reserve Brands in Category-Related TLDs?
With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see-approach?
Jennifer Wolfe | Data-Driven Marketing | Print version For SEO, Read Content Marketing
Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with.
Jon Wade | SEO | Print version Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
Greg Jarboe | Video | Print version 5 Million Porsche Fans Design Facebook Car
Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone.
Lisa Lacy | Strategies | Print version How Much Is Facebook's News Feed Worth to Advertisers?
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
Tessa Wegert | Media Buying | Print version Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne | Verifying Business Value | Print version |
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