Content Curation Benefits and Best Practices
Paul Chaney | Social Media Smarts |       |  | Content curation is the act of finding, filtering, collecting, and sharing relevant information around a given topic or theme. In an age when brands have become publishers, it's a practice many have employed as one part of a comprehensive content marketing strategy. But what benefits does curation provide, and in what ways can brands best utilize what the discipline has to offer? Those questions were posed to the founders of several well-known content curation platforms: Pawan... |
The #TwitterRevolution: The Pain and the Glory
Mary Lisbeth D'Amico | Social Media | |  | Andrew Kitzenberg found himself a participant in a series of dramatic events on the evening of April 19, when the two suspects behind the Boston Marathon bombing engaged in a shootout with police just outside his home in Watertown, Massachusetts. His series of live tweets, which included close-up photos, became a key source of information to the watching world on the unfolding drama, catapulting him into the spotlight. In a new CNBC documentary, the founder of the Cambridge, Massachusetts-based... |
Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
Roger Katz | Social Media Smarts | |  | Now that the dust has settled over Facebook's Q2 earnings results and the resulting share price changes, let's look at what the latest results mean for brand marketers. No, not whether brand owners should speculate in Facebook stock, but instead what user behavior trends and which successful Facebook products should brands be investing in over the next six months? See these concepts in action at SES San Francisco 2013: Beyond the "Like": Social Media Tracking, Testing & Targeting... |
Insider Tips for the Perfect Headline: Email, Mobile, or Social
Sundeep Kapur | Social Integration | |  | The perfect headline grabs the reader's attention! I am a big believer in focusing on a meaningful subject line - a headline that works. I use these for subject lines for my emails, Facebook, and LinkedIn headlines, Twitter updates, and even for that short SMS burst. My approach to choosing this headline was based on simple A/B tests among friends, recipients, and my team. It is one thing if this task is infrequent, but given the load on us digital marketers, we have the onus to... |
Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Jessica Lee | Social Media | |  | Facebook's News Feed algorithm, also called EdgeRank, is an anomaly to many. Because it's so complex and because so many businesses rely on knowing how it works to market their brand, getting a better understanding of the changes to it would be great, right? Yesterday Facebook decided to do just that, when it announced it would be giving regular updates about its News Feed algorithm as it changes. “We are continually working to improve News Feed and from time to time we make... |
Hanes Asks Millennial Women to Mention Their Unmentionables
The brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends.
Lisa Lacy | Strategies | Print version How to Build an Effective YouTube Plan in 6 Steps
Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand the demand.
Benjamin Spiegel | Search Marketing | Print version Transitioning to a Higher Performing Marketing Practice
To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance.
Stacie Levy | Marketing Automation | Print version Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?
What do these "fix your email" messages say to consumers and do you need to say it at all?
Kara Trivunovic | Email Marketing | Print version Whose Neck Should You Choke When Digital Campaigns Underperform?
Digital metrics can be measured by three categories - reach, conversion, and cost.
Charlie Wang | ROI Marketing | Print version Google Puts Local Ads on the Maps App
Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising.
Jennifer Slegg | Search Marketing | Print version Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
Lisa Lacy | Strategies | Print version Lens on the Near-Term Challenge, Long-Term Opportunity
By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner.
Walter Knapp | Publishing | Print version What Advertisers Need to Know About Facebook's New News Feed
How Facebook's new concept, story bumping, can help marketers reach consumers.
Gary Stein | Strategies | Print version Complex Sales and the Persona Creation Process
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
Bryan Eisenberg | ROI Marketing | Print version |
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