5 Times It's Better to Be Silent on Social Media
John Lee | Social Media Smarts |       |  | Being great in social doesn't mean talking a lot. It means talking at the right time. The problem, though, is that social is "always on." We often confuse that with "always talk." And that's how we become that person, that brand. Jay Z puts it perfectly in "99 Problems": "You know the type, loud as a motorbike. But wouldn't bust a grape in a fruit fight." Translation: talk is cheap. But knowing volume doesn't equal value is foundational. The next step is where great social... |
Facebook Attracts Mobile Game Developers With Preferential Marketing
Matt Kapko | Social Media | |  | Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. The company is trying to lure small- and medium-sized game developers into a new mobile games publishing platform that combines Facebook’s mobile ad products and promotions with the strength of its social graph. Although there are some publishing aspects, the move by Facebook is largely a promotional and marketing effort. The social network will... |
Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado
Lisa Lacy | Social Media | |  | Discovery Channel's 26th annual Shark Week, a pop culture phenomenon in its own right, is scheduled to air this year amidst the shark hysteria generated by Syfy's social juggernaut Sharknado. Both channels boast millions of viewers and social mentions as a result of their shark programming, resulting in expanded content and partnerships - and even making actress Tara Reid relevant again. Shark Week returns to Discovery on August 4 at 8 p.m. According to the network, 11 Shark... |
Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts
Jessica Lee | Social Media | |  | Facebook is becoming more like Twitter all the time. First with hashtags that allow status updates to be discovered outside a page or profile, now with embeddable status updates. Following the lead of its photo and video-sharing platform, Instagram, Facebook has announced embedded posts, giving users the ability to embed interactive status updates across the web. This feature is available for public status updates only. Once embedded, users can interact with the status update like... |
Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts
Melanie White | Social Commerce | |  | Pinterest is transforming. The site that has always been the place to pin your visual wishlist with items that you might just be able to afford in about 10 Christmas’s time (if you’re lucky!), is now turning into a true e-commerce player. Starting yesterday, the social network has added a new feature that alerts users when prices on pinned items drop. In May, Pinterest introduced “Rich Pins”, a feature that allowed users to post detailed information about an item, such as... |
Are You Suffering From OCT (Obsessive-Compulsive Testing)?
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough.
Tim Ash | Conversion & ROI | Print version Automate Dashboard Updates to Focus Your Time on Analysis
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
Adam Singer | Actionable Analysis | Print version Don't Get Tabbed Out of Existence
How email marketers can respond appropriately to Gmail's new inbox tabs.
Justin Williams | Advanced Email Marketing | Print version Bringing Music Back
Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic.
David Toner | Video | Print version Unleashing the Latino Entrepreneurial Spirit
There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer.
Gustavo Razzetti | Marketing to Latinos | Print version 10 Secrets to the Perfect Webinar
Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar.
Kristin Kovner | Media Buying | Print version Innovations in Asian Shopper Technology
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
Guest | Retail | Print version Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos
Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered from the California band’s archives.
Mary Lisbeth D'Amico | Strategies | Print version CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
Lisa Lacy | Strategies | Print version Twitter Ads Have Come a Long Way, Baby
Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth.
John A. Lee | Search Marketing | Print version |
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