Invite Social Media Influencers to Your Brand's Home
Russ Fradin | Social Media |       |  | Word-of-mouth is one of the strongest forms of marketing. Consumers trust other consumers, particularly those who have demonstrated passion and expertise in a particular niche. Social media networks have evolved into platforms that foster a deeper level of engagement between like-minded consumers to the point where anyone can develop influence that was formerly reserved only for the press, advertisers, and market analysts. If a brand is serious about actively engaging with its core... |
Social Sharing Helps Boost Box Office Results
Caitlin Rossman | Sports & Entertainment | |  | Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis that examined online sharing behavior of movie-related content. This was especially true for the family movie genre, with consumers who shared movie content 11 times more likely to purchase a ticket. The sci-fi genre had the second highest life with 8.4 more conversions, followed by action/adventure with 6.9, comedy with 5.9, and drama... |
Social Media in the Boardroom
Jasmine Sandler | Social Media | |  | Traditionally, the C-suite and advisory boards of larger corporations have not been directly involved in their brands' social media voice and community engagement. Social media conversations are happening about your brand right now. If you are not monitoring what is being said and responding to these comments appropriately, your organization's reputation may suffer. Furthermore, your competition could engage away your target customers in social. These days, decision-makers are doing... |
StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Matt Kapko | Strategies | |  | Scoring tickets to an NFL game can be a discouraging affair, with high demand often leaving thousands of fans empty handed. As the nation’s most popular professional sport approaches the second week of pre-season games, the demand for tickets to upcoming games is growing and pushing many to seek seats from third-party exchanges. ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of the ticket-buying... |
Twitter Strings Datalogix to Offline Sales
Matt Kapko | Analyzing Customer Data | |  | Twitter is trying to map the path from tweets to offline purchases. By measuring the impact of social engagement on in-store sales, the social network is encouraging major brands like Mondelez International to further engage with promoted and organic tweets for what it calls “offline sales lift.” To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, a data-matching firm that’s been making similar connections for Facebook and its advertisers... |
How Much Is Facebook's News Feed Worth to Advertisers?
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
Tessa Wegert | Media Buying | Print version Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne | Verifying Business Value | Print version Lack of Jobs Is Not the Problem, We Have a Shortage of Skills
And it's about time we did something about it as an industry.
Aaron Kahlow | Strategies | Print version Set the Right Expectation for Your Campaign Results
Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why.
Eddie Choi | Email Marketing Best Practices | Print version Millennial Media Acquires Jumptap as Stocks Decline
Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million.
Matt Kapko | Strategies | Print version Revamped Drync App Lets Users Buy Wine Within Seconds
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
Mary Lisbeth D'Amico | Mobile | Print version American Express Woos Gamers With Riot Games Partnership
The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards.
Lisa Lacy | Strategies | Print version What to Ask of Big Data to Inform Your Marketing Strategy
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
Adria Saracino | Data-Driven Marketing | Print version How to Show ROI of Content and Inbound Marketing to Your CEO
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.
Luke Summerfield | Publishing | Print version What Wearable Technology Means to the Future of Marketing
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
Cezary Pietrzak | Mobile | Print version |
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