The Case for On-Domain Engagement
Dave Evans | Social Media |       |  | As a universal motivator and measure of success, an increase in sales with all other things remaining equal is hard to beat. And if there is a basic model that describes the fundamental challenge facing marketers in building sales, it's the purchase funnel. From awareness to consideration to purchase, nearly any customer journey can be mapped onto this classic model. Start with awareness - the "entry" to the purchase funnel - and the methods for driving awareness. Advertising is... |
Advantages of Social Media and Social Media Automation
Christian Arno | Social Media | |  | Take a look at how global brands market themselves online. From Samsung to AirAsia, one trend you'll notice is their use of social media. Small businesses with limited resources often doubt the benefits of social media as a marketing method. Unlike PPC campaigns, the return on investment can be hard to track. However, there are other gains that can provide a valuable boost both to traffic and a brand's reputation. Key Advantages of Social Media Marketing From the solo entrepreneur... |
Ticketmaster CEO Jumps Ship to Twitter
Melanie White | Social Media | |  | Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Based in San Francisco, he will report to Adam Bain, Twitter’s head of global revenue. According to Bloomberg reports (and a tweet from Hubbard earlier today confirming the appointment), Hubbard will focus on encouraging retailers to use Twitter to enable shopping via short postings on its social website. Included in this remit, will be the emphasis on Twitter’s Cards feature... |
Combos Seeks Epic Ideas For New Seven Layer Dip
Lisa Lacy | Social Media | |  | In an effort to push new seven layer dip combos, the baked snack brand is looking for fan input on "epic" ways to eat them. To spur fan creativity, combos tapped 11-time Olympic medalist Ryan Lochte, who was given a waterproof pizza bag full of pizzeria pretzel combos. On August 20, Lochte leapt into the Hudson River from a moving watercraft and "swim-delivered" the snacks to fans at the Midtown Ferry Terminal in New York. Lochte is one way combos says it is "looking outside... |
Is BuzzFeed's Boom Making Brand Blogs Go Bust?
Lisa Buyer | Social Media | |  | First Google tried to kill the press release. Now BuzzFeed's president says company blogs are so yesterday. In a recent interview, BuzzFeed President Jon Steinberg said: ...Three years ago brands wanted to post things on their own microsites. No one really believes that anymore. Everybody now has the view that you fish where the fish are…I go to where the platform is right to put the content. It doesn't really make sense for me to post content on my own blog anymore. Tagging... |
Brands Adopting a Leadership Position on Do Not Track Technology
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
McNeal Maddox | Strategies | Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
Lisa Raehsler | Paid Search | Print version No Death Knell for Newspapers
Analytics drive transformation in media companies.
Pelin Thorogood | Analyzing Customer Data | Print version Size and Specialization?
As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required.
Derek Harding | Email Marketing Optimization | Print version The Mobile Creative Moment
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
Joe Laszlo | Mobile | Print version Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen | Social Commerce | Print version Lead Nurturing With Online Ads: The Future of Retargeting?
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
Mathew Sweezey | Marketing Automation | Print version 'Tis the Season to Get Ready for Your Busiest Time of Year
Five tactics to focus on now that will help turn holiday browsers into buyers.
Nathan Richter | Conversion & ROI | Print version 3 Ways to Avoid a Holiday Scrooge-Fest
Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest.
Jim Davidson | B2C Email Marketing | Print version Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
Vinoaj Vijeyakumaar | Analyzing Customer Data | Print version |
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