The 5 Ws of Social Media (and the H) Jasmine Sandler | Social Media | | | As everyone who does it knows, social media is one of the biggest time sinks available to us - and that includes Tetris and Angry Birds. So we're going to take the journalistic approach to managing social media, borrowing from the who, what, why, when, where, and how of journalism. Who: Who should be doing it? What: What should they be doing? When: How often? Why: What are the objectives? Where: What channels? How: What's the overall process? Now, the details. Who Should... | Digital Marketing in China: Interesting Times Brendan Tansey | Social Media | | | What makes China such an interesting market right now is the confluence of so many mega-trends. The shift from an imitation to an innovation economy; impending economic cool down; the rapid evolution of social platforms; the change from an export economy to a robust domestic market, and the rise and rise of e-commerce. All these things are causing changes in the way businesses go to market and the way consumers engage with brands. When growth is in the double digits for the foreseeable... | Watch a News Story Evolve With Twitter-Related Headlines Jennifer Slegg | Social Media | | | Twitter is launching a new feature on their site, "Related headlines," where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included. It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is... | Tips on Getting Into the Gmail Primary Inbox Sundeep Kapur | Social Integration | | | I absolutely love the new Gmail inbox! Twenty-five percent of my messages are a result of me being a member of social networks (Twitter, LinkedIn, and Facebook), 60 percent are promotional, and 15 percent are personal and extremely relevant. Plus, I am not even counting messages that show up in my spam folder. Gmail has placed my messages into three folders - Primary, Social, and Promotions. This is an ideal way for me to sort through all the messages that I get and I can easily... | Most Facebook Users Access Top Social Network via Mobile Adaline Lau | Social Media | | | In Hong Kong, the majority of Facebook users visit the city's top social network via their mobile devices, according to Facebook. Facebook released local stats for the Hong Kong market recently: In Q2 this year, more than 2.9 million active users visit Facebook daily. From these users, over 2.4 million (82.7 percent) use their mobile devices to visit the social network each day. More than 4.3 million active users visit Facebook each month. And over 3.5 million active users... | Facebook Integrates Shutterstock Images for Small Business Ads Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go. Matt Kapko | Strategies | Print version Publishing Technology Buzzwords Debunked Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Alex Godelman | Publishing | Print version Snacking Your Content The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us. Gary Stein | Strategies | Print version Complexograms: An Illustration of Your Content Marketing Needs The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing. Bryan Eisenberg | ROI Marketing | Print version Write a Standout Blog Post in 6 Easy Steps Focus on high-quality content that helps you build an audience while improving your personal online brand. David Bakke | Financial Services | Print version Gaming Executives Aim to Bridge the Divide Between Brands and Games Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities. Matt Kapko | Sports & Entertainment | Print version Four Seasons to Pinterest-Using Guests: Pin.Pack.Go The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Lisa Lacy | Strategies | Print version Claussen's Penguin Tells Shoppers to Migrate to the Fridge Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Lisa Lacy | Strategies | Print version 5 Quick Excel Tips for Marketers and SMBs With No Time Save time and improve your reporting skills with these important tips. John Gagnon | Paid Search | Print version Branded Content Loves Email There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Tessa Wegert | Media Buying | Print version |
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