Thursday, August 22, 2013

Social Integration: Tips on Getting Into the Gmail Primary Inbox

ClickZ
August 22, 2013
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Tips on Getting Into the Gmail Primary Inbox
Sundeep Kapur  |  Social Integration  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
gmail-tabs I absolutely love the new Gmail inbox! Twenty-five percent of my messages are a result of me being a member of social networks (Twitter, LinkedIn, and Facebook), 60 percent are promotional, and 15 percent are personal and extremely relevant. Plus, I am not even counting messages that show up in my spam folder. Gmail has placed my messages into three folders - Primary, Social, and Promotions. This is an ideal way for me to sort through all the messages that I get and I can easily...


Most Facebook Users Access Top Social Network via Mobile
Adaline Lau  |  Social Media  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
comscorehk In Hong Kong, the majority of Facebook users visit the city's top social network via their mobile devices, according to Facebook. Facebook released local stats for the Hong Kong market recently: In Q2 this year, more than 2.9 million active users visit Facebook daily. From these users, over 2.4 million (82.7 percent) use their mobile devices to visit the social network each day. More than 4.3 million active users visit Facebook each month. And over 3.5 million active users...


Changing the Way You Think of Reaching Consumers in Social Streams
Marko Muellner  |  Social Commerce  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
facebookmobile Pop quiz! Sorry, I know we're still on summer vacation, but it's time to start getting your brain moving again. Question 1. When you think of Facebook, is this the first thing you think of? Question 2. What about Twitter? This? Question 3. When you think of Facebook marketing, is this the first thing you think of? If you answered "Yes!" to any of these questions, you're thinking about social media all wrong. Here's why: By the end of June 2013 over 70 percent...


Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
Lisa Lacy  |  Strategies  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
screen-shot-2013-08-08-at-4 Seeking new ways to engage and reward its social audience, as well as to broaden its reach on Pinterest, fashion retailer CUSP by Neiman Marcus made a new exclusive product -- the Rebecca Minkoff Elle handbag in red -- available only through Pinterest for a limited time. The effort resulted in nearly 3,000 new followers, as well as a 20% increase in pinning and a 35 percent increase in repinning from Neiman's website, the brand says. According to its website, CUSP is "a new contemporary...


Barclaycard US Asks Fans What They #LiketoLove
Melanie White  |  Social Commerce  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
barclaycard Barclaycard US has launched its first socially driven campaign on Facebook. Called #LiketoLove, the campaign is designed to strengthen Barclaycard US' brand promise by showing consumers that the credit card company supports their passions. Created by iris Worldwide, the campaign encourages US fans to share a photo accompanied by a post explaining what they #LiketoLove. Upon doing this, they will automatically be entered into a sweepstake competition where a grand prize, valued up...



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Pop Stars Embrace Videos, Hashtags to Push Fragrances
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NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
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Farmers Insurance Revives Preventative Tips for Short Attention Spans
The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos.
Matt Kapko  |  Video  |  Print version

Gap Goes 'Back to Blue' With Tumblr, Styld.by
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The Right and Wrong Ways to Measure Content Marketing
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