Insider Tips for the Perfect Headline: Email, Mobile, or Social
Sundeep Kapur | Social Integration |       |  | The perfect headline grabs the reader's attention! I am a big believer in focusing on a meaningful subject line - a headline that works. I use these for subject lines for my emails, Facebook, and LinkedIn headlines, Twitter updates, and even for that short SMS burst. My approach to choosing this headline was based on simple A/B tests among friends, recipients, and my team. It is one thing if this task is infrequent, but given the load on us digital marketers, we have the onus to... |
Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Jessica Lee | Social Media | |  | Facebook's News Feed algorithm, also called EdgeRank, is an anomaly to many. Because it's so complex and because so many businesses rely on knowing how it works to market their brand, getting a better understanding of the changes to it would be great, right? Yesterday Facebook decided to do just that, when it announced it would be giving regular updates about its News Feed algorithm as it changes. “We are continually working to improve News Feed and from time to time we make... |
Siemens Taps Tumblr as Recruitment Tool
Lisa Lacy | Social Media | |  | The Siemens Graduate Program, a two-year program aimed at recent college graduates aspiring to careers in management that originated in 1922, has teamed up with social media agency, We Are Social, to launch a global recruitment campaign, The Manager's Call. The campaign uses Tumblr to identify the "brightest minds" in regions around the world while driving interest in the engineering and electronics conglomerate and positioning the Graduate Program as a "cutting-edge career opportunity... |
Social Media Usage Amongst Older Generations Triples, According to Pew
Jessica Lee | Social Media | |  | The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew first started studying social adoption. “Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older internet users in recent years,” Pew said in a report. “Those ages... |
5 Times It's Better to Be Silent on Social Media
John Lee | Social Media Smarts | |  | Being great in social doesn't mean talking a lot. It means talking at the right time. The problem, though, is that social is "always on." We often confuse that with "always talk." And that's how we become that person, that brand. Jay Z puts it perfectly in "99 Problems": "You know the type, loud as a motorbike. But wouldn't bust a grape in a fruit fight." Translation: talk is cheap. But knowing volume doesn't equal value is foundational. The next step is where great social... |
Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee’s
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
Lisa Lacy | Strategies | Print version Size or Specialization?
What the Publicis Omnicom merger means for email marketers.
Simms Jenkins | Email Marketing Best Practices | Print version Lessons From Shark Week
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
Tessa Wegert | Media Buying | Print version 'All Models Are Wrong, but Some Are Useful'
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed more and more to the results of these approaches.
Neil Mason | Verifying Business Value | Print version Push vs. SMS
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
Melinda Krueger | Mobile | Print version Baidu Ad Account Verification - What Does It Mean for Marketers?
Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance.
Tait Lawton | Paid Search | Print version Study Reveals Significant Adoption of YouTube by Global Brands
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
Greg Jarboe | Video | Print version Apple and Android Fight for Hands of Smartphone Consumers
A new study by Nielsen looks into which operating system is winning the smartphone market.
Caitlin Rossman | Audience/Traffic | Print version The New Evolution of Direct Response Is Social
Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions.
Dilip Venkatachari | Analyzing Customer Data | Print version Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset
A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator.
Andrea Fishman | Data-Driven Marketing | Print version |
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