Social E-Commerce and the Customer Network
Himanshu Sareen | Social Commerce |       |  | Last year, consumers and brands alike witnessed the global e-commerce market surpass $1 trillion. In that same year, revenue generated by social networks had reached over $16.9 billion. By 2015, total revenue from social commerce sales is predicted to reach $30 billion. And while the present share of total e-commerce sales is modest, the value of such tactics should not be confined to transactions initiated through social networks alone. As an industry veteran, I've witnessed firsthand... |
Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
Jessica Lee | Social Commerce | |  | AgoraPulse has released its monthly "barometer" measuring Facebook page metrics across nearly 5,000 pages and 168 industries. The data for July showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Looking at "storyteller" averages, this data is defined from the "talking about this" metric in Facebook. Facebook states "talking about this" is Facebook users who have... |
The 5 Ws of Social Media (and the H)
Jasmine Sandler | Social Media | |  | As everyone who does it knows, social media is one of the biggest time sinks available to us - and that includes Tetris and Angry Birds. So we're going to take the journalistic approach to managing social media, borrowing from the who, what, why, when, where, and how of journalism. Who: Who should be doing it? What: What should they be doing? When: How often? Why: What are the objectives? Where: What channels? How: What's the overall process? Now, the details. Who Should... |
Digital Marketing in China: Interesting Times
Brendan Tansey | Social Media | |  | What makes China such an interesting market right now is the confluence of so many mega-trends. The shift from an imitation to an innovation economy; impending economic cool down; the rapid evolution of social platforms; the change from an export economy to a robust domestic market, and the rise and rise of e-commerce. All these things are causing changes in the way businesses go to market and the way consumers engage with brands. When growth is in the double digits for the foreseeable... |
Watch a News Story Evolve With Twitter-Related Headlines
Jennifer Slegg | Social Media | |  | Twitter is launching a new feature on their site, "Related headlines," where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included. It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is... |
Lead Nurturing With Online Ads: The Future of Retargeting?
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
Mathew Sweezey | Marketing Automation | Print version 'Tis the Season to Get Ready for Your Busiest Time of Year
Five tactics to focus on now that will help turn holiday browsers into buyers.
Nathan Richter | Conversion & ROI | Print version 3 Ways to Avoid a Holiday Scrooge-Fest
Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest.
Jim Davidson | B2C Email Marketing | Print version Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
Vinoaj Vijeyakumaar | Analyzing Customer Data | Print version Google AdWords Adds New Paid and Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Jennifer Slegg | Paid Search | Print version Planters' Mr. Peanut Lands Motivational Speaking Gig
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
Lisa Lacy | Strategies | Print version SVG Media Aims to Demystify Digital Ecosystem in India
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Adaline Lau | Display Advertising | Print version 3 Digital Practices Brands Need to Master Before It's Too Late
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
Andrew Edwards | Actionable Analysis | Print version The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart | Local | Print version The 1 Percent Rubric - 5 Questions Leading to Convergence
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
Marshall Sponder | Convergence Analytics | Print version |
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