Changing the Way You Think of Reaching Consumers in Social Streams
Marko Muellner | Social Commerce |       |  | Pop quiz! Sorry, I know we're still on summer vacation, but it's time to start getting your brain moving again. Question 1. When you think of Facebook, is this the first thing you think of? Question 2. What about Twitter? This? Question 3. When you think of Facebook marketing, is this the first thing you think of? If you answered "Yes!" to any of these questions, you're thinking about social media all wrong. Here's why: By the end of June 2013 over 70 percent... |
Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
Lisa Lacy | Strategies | |  | Seeking new ways to engage and reward its social audience, as well as to broaden its reach on Pinterest, fashion retailer CUSP by Neiman Marcus made a new exclusive product -- the Rebecca Minkoff Elle handbag in red -- available only through Pinterest for a limited time. The effort resulted in nearly 3,000 new followers, as well as a 20% increase in pinning and a 35 percent increase in repinning from Neiman's website, the brand says. According to its website, CUSP is "a new contemporary... |
Barclaycard US Asks Fans What They #LiketoLove
Melanie White | Social Commerce | |  | Barclaycard US has launched its first socially driven campaign on Facebook. Called #LiketoLove, the campaign is designed to strengthen Barclaycard US' brand promise by showing consumers that the credit card company supports their passions. Created by iris Worldwide, the campaign encourages US fans to share a photo accompanied by a post explaining what they #LiketoLove. Upon doing this, they will automatically be entered into a sweepstake competition where a grand prize, valued up... |
Yelp Adds Mobile Reviews
Jennifer Slegg | Mobile | |  | Yelp has launched a few new features aimed at making its services easier to use for both visitors and reviewers. First up, there is a new Yelp mobile app, available today on iOS and later for Android, which allows users to post Yelp reviews straight from their mobile phone. This means instead of having to wait to get back to their computer in order to write a review, people could write a review for a business while even still in the business or immediately upon leaving. This... |
Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Ekaterina Walter | Social Media Smarts | |  | Pinterest is a viral community - users repin avidly and it's a great site for connecting with new followers and showing off a lighter, more creative side to your brand. But choosing the right names for your boards is very important. If you want people to follow your boards and share your pins, here are six tips for choosing the best Pinterest board names. 1. Use your imagination - and humor. Boards with a really strong theme and sense of humor are more likely to go viral. Just take... |
How to Create a Real-Time Brand Newsroom
Turn your brand newsroom into a scalable, real-time content network.
Matthew Kumin | Publishing | Print version Search in China - How Baidu Is Different From Google
Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google.
Elisa Harca | Search Marketing | Print version L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says.
Lisa Lacy | Strategies | Print version Coca-Cola's Opener App Gets Teens Excited About TV Ad
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
Adaline Lau | Mobile | Print version Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
Stephanie Miller | Marketing Automation | Print version Google's Enhanced Campaigns: What We've Seen So Far
The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns.
Andrew Beckman | Search Marketing | Print version Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
Jeanne Jennings | Email Marketing | Print version Ashton Kutcher and Digital Analytics
What an actor/investor can teach us about our work and lives.
Robert Miller | Actionable Analysis | Print version A True Service Industry: Sharing Knowledge With Your Competitors
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
Mark Quinn | Retail | Print version 5 Tips to Build an Engaging Mobile Video Ad Campaign
First, let's examine where, what, and how mobile consumers behave today.
Meera Chopra | Video | Print version |
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