Monday, August 5, 2013

SEW Weekly Digest - July 29 - August 5

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SEW Weekly Jul 29- Aug 5, 2013
Industry SEO PPC Analytics Social Local Mobile Video Companies Technology

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Industry
Maria Mitchell Google Doodle Honors First Female Astronomer Maria Mitchell Google Doodle Honors First Female Astronomer
August 1, 2013 - American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which later became known as Miss Mitchell's Comet. The Doodle depicts Mitchell the night she discovered the new comet.
Thom Craver  |  Print version  |  Back to top
Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study] Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]
August 1, 2013 - Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an emphasis on online programs. Here's what the education trends mean for marketers in PPC, mobile, and local.
Jessica Lee  |  Print version  |  Back to top
Microsoft Sends Google 26,000 URL Removal Requests Per Day on Average Microsoft Sends Google 26,000 URL Removal Requests Per Day on Average
July 31, 2013 - Microsoft has submitted 17,142 takedown requests to Google in the past two years, equating to around 165 each week. Since July 2011, Microsoft has asked for nearly 14 million URLs to be removed from search results for copyright infringement.
Madeline Bennett  |  Print version  |  Back to top
Bing Adds Pop-Up Child Abuse Warnings to UK Searchers Bing Adds Pop-Up Child Abuse Warnings to UK Searchers
July 30, 2013 - Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost upon such content will see a message that says, "Warning! Child abuse is illegal," and links them to help and advice.
Dave Neal  |  Print version  |  Back to top

SEO
How to Create Content Strategy for a B2B Business How to Create Content Strategy for a B2B Business
August 5, 2013 - B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business.
Jayson DeMers  |  Print version  |  Back to top
Link Building A-Z Guide – Definitions & Terms Link Building A-Z Guide – Definitions & Terms
August 5, 2013 - For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
Julie Joyce  |  Print version  |  Back to top
Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study] Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
August 4, 2013 - One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of an even more dramatic traffic drop. Is this possible, or could there be another "smoking gun"?
Chuck Price  |  Print version  |  Back to top
What is 'Pure Spam'? 10 Examples From Google What is 'Pure Spam'? 10 Examples From Google
August 1, 2013 - We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam".
Dave Davies  |  Print version  |  Back to top
Collaborative Content Marketing With Big Brands Collaborative Content Marketing With Big Brands
August 1, 2013 - Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s needed for your search engine friendly results to take flight.
P.J. Fusco  |  Print version  |  Back to top
Google Doesn't Care if it Ranks Your Site Properly Google Doesn't Care if it Ranks Your Site Properly
July 31, 2013 - If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.
Eric Enge  |  Print version  |  Back to top
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
July 31, 2013 - Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale.
Ken McGaffin  |  Print version  |  Back to top
The Ultimate Platform Migration and Redirection Plan for SEO The Ultimate Platform Migration and Redirection Plan for SEO
July 30, 2013 - If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan.
Guillaume Bouchard  |  Print version  |  Back to top
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
July 29, 2013 - Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way.
Purna Virji  |  Print version  |  Back to top
How the Semantic Web Changes Everything for Search How the Semantic Web Changes Everything for Search
July 29, 2013 - The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here's how to work now to prepare for that eventual shift.
Simon Penson  |  Print version  |  Back to top
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
July 29, 2013 - Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site's search rankings.
Jennifer Slegg  |  Print version  |  Back to top

PPC
2 Specific Strategies to Build Trust With Extra Cautious Prospects 2 Specific Strategies to Build Trust With Extra Cautious Prospects
August 5, 2013 - If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them.
Howard Jacobson  |  Print version  |  Back to top
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
August 1, 2013 - Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords.
Alistair Dent  |  Print version  |  Back to top
PPC Defense: Don't Let These 7 Factors Damage Your Performance PPC Defense: Don't Let These 7 Factors Damage Your Performance
July 30, 2013 - Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive strategies to help protect your hard work and preserve your positive progress.
Joseph Kerschbaum  |  Print version  |  Back to top
Google Updates How AdWords Quality Score is Reported Google Updates How AdWords Quality Score is Reported
July 29, 2013 - Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads.
Jennifer Slegg  |  Print version  |  Back to top

Analytics
Google Analytics Announces API for Real-Time Analytics Data Google Analytics Announces API for Real-Time Analytics Data
August 2, 2013 - While real-time reporting has made it easy to make adjustments to campaigns on-the-fly, it still requires human interaction to monitor and observe what's going on. With the real-time API, code can now be written to automate that kind of checking.
Thom Craver  |  Print version  |  Back to top
How to Measure SEO Success How to Measure SEO Success
July 30, 2013 - Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.
Jay Taylor  |  Print version  |  Back to top

Social
Leveraging Pinterest for SEO and E-commerce Leveraging Pinterest for SEO and E-commerce
August 5, 2013 - Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win for SEO and e-commerce.
George Fischer  |  Print version  |  Back to top
Pinterest Adds Price Drop Alerts Pinterest Adds Price Drop Alerts
August 2, 2013 - Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social network has added a new feature that alerts users when prices on pinned items drop.
Melanie White  |  Print version  |  Back to top
Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web
August 2, 2013 - Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will install the Facebook SDK for JavaScript code on the page when embedding status updates.
Jessica Lee  |  Print version  |  Back to top
Bridging the Gap Between Social Media and PR Bridging the Gap Between Social Media and PR
July 31, 2013 - As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can you integrate PR and social media to increase mentions, awareness, and overall brand kickass-ness.
Lisa Barone  |  Print version  |  Back to top
New Facebook for Business Hub Launches With Tips, Tools, Case Studies New Facebook for Business Hub Launches With Tips, Tools, Case Studies
July 29, 2013 - Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing.
Jennifer Slegg  |  Print version  |  Back to top
How to Ensure a Positive Online Reputation For Your Executive and Company Brand How to Ensure a Positive Online Reputation For Your Executive and Company Brand
July 29, 2013 - If you're a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here's how to optimize opportunities and protect reputations.
Jasmine Sandler  |  Print version  |  Back to top

Local
Google Shows Reviews in New Search Overlay, Offers 'Perks' to Reviewers Google Shows Reviews in New Search Overlay, Offers 'Perks' to Reviewers
August 2, 2013 - When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will launch. Separately, Google has launched City Experts, a new program that incentivizes reviews on Google Maps.
Jessica Lee  |  Print version  |  Back to top
Matt Cutts: Be Careful About How You Choose Your ccTLDs Matt Cutts: Be Careful About How You Choose Your ccTLDs
August 1, 2013 - Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used.
Jennifer Slegg  |  Print version  |  Back to top
Google Relaunches the Zagat Experience on the Web and for Mobile Google Relaunches the Zagat Experience on the Web and for Mobile
July 30, 2013 - Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration.
Jessica Lee  |  Print version  |  Back to top

Mobile
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
August 2, 2013 - To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines.
Rachel Pasqua  |  Print version  |  Back to top
Google+ Local App Killed Due to Extremely Low Usage Google+ Local App Killed Due to Extremely Low Usage
July 31, 2013 - Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile app instead. Fewer than 0. 75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June.
Jennifer Slegg  |  Print version  |  Back to top

Video
Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube
August 1, 2013 - Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience.
Greg Jarboe  |  Print version  |  Back to top

Companies
Google Will Make Starbucks Wi-Fi Faster Google Will Make Starbucks Wi-Fi Faster
July 31, 2013 - Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds – up to 10x that of current speeds, according to Google.
Thom Craver  |  Print version  |  Back to top
Yandex Co-Founder Ilya Segalovich Dies Yandex Co-Founder Ilya Segalovich Dies
July 29, 2013 - Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday after being removed from life support on Saturday. He had been in a coma with no sign of brain activity as a result of his battle with cancer since Thursday.
Jennifer Slegg  |  Print version  |  Back to top

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