SEW Weekly Digest - August 5-12

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SEW Weekly Aug 5-12, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Highlights In-Depth Articles in Search Results August 7, 2013 - Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. Jennifer Slegg  |  Print version  |  Back to top New Yahoo Logo Coming, Right After 30 Days of Other Logos August 7, 2013 - During the next 30 days leading up to Yahoo unveiling its brand new logo, they will display a unique Yahoo logo every day. For those of you attached to the exclamation point or the color purple, both features are confirmed to be in the new logo. Jennifer Slegg  |  Print version  |  Back to top Need a Timer? Use Google August 5, 2013 - Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google's search box. Google will create a timer for you right on the search results page, and then beep when time expires. Jennifer Slegg  |  Print version  |  Back to top How to Reach and Market to Moms During the Back-to-School Season [Study] August 5, 2013 - Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches. Jessica Lee  |  Print version  |  Back to top SEO Vince: The Google Update We Should Be Talking About August 12, 2013 - Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track. Mark Jackson  |  Print version  |  Back to top Small Business SEO Tactics: Risk vs. Security August 12, 2013 - SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to the old SEO, but now there's a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics. Adam Stetzer  |  Print version  |  Back to top A Brief History of Google Search, as Demonstrated by Stephen Colbert August 12, 2013 - As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert. Simon Heseltine  |  Print version  |  Back to top Google Webmaster Tools Adds Manual Actions Viewer to Show When Your Site is Penalized August 9, 2013 - For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can check Google Webmaster Tools at any time to see if they've incurred a manual penalty, Google has announced. Jessica Lee  |  Print version  |  Back to top Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow August 9, 2013 - Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad backlinks, can those links – especially if they were generated by competitor – still hurt your website? Jennifer Slegg  |  Print version  |  Back to top 12 Ways to Optimize Press Releases & Avoid Google Penalties August 9, 2013 - Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Lisa Buyer  |  Print version  |  Back to top Matt Cutts on Google's International Spam-Fighting Efforts August 7, 2013 - Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S. on Google.com tends to get more attention, since not every engineer can speak specific languages. Jennifer Slegg  |  Print version  |  Back to top Google Panda, Penguin & Phantom: 3 Recovery Examples August 7, 2013 - Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update. Glenn Gabe  |  Print version  |  Back to top There is No 'New SEO' – Just a New Fad! August 7, 2013 - SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is any more than adding a row of tomatoes to your garden redefines agriculture. Doc Sheldon  |  Print version  |  Back to top How to Train a Link Builder From Scratch August 6, 2013 - Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. Julie Joyce  |  Print version  |  Back to top Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices August 6, 2013 - SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the receiving end of a RICO lawsuit for providing SEO services that violated Google's webmaster guidelines. Jennifer Slegg  |  Print version  |  Back to top Why is My Health Care Competitor Outranking Me? August 5, 2013 - One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link? Eric Ward  |  Print version  |  Back to top Link Building A-Z Guide – Definitions & Terms August 5, 2013 - For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z. Julie Joyce  |  Print version  |  Back to top PPC Google Searches Show '90s Fashion is Back in Style August 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Lisa Raehsler  |  Print version  |  Back to top Big Bing Ads 2013 Recap August 8, 2013 - Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. John Gagnon  |  Print version  |  Back to top Integrated PPC: A Mind Meld Across Online Marketing Tactics August 7, 2013 - Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. Lisa Raehsler  |  Print version  |  Back to top Google Integrates 3 Tools Into New Display Planner August 5, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place. Jennifer Slegg  |  Print version  |  Back to top 2 Specific Strategies to Build Trust With Extra Cautious Prospects August 5, 2013 - If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. Howard Jacobson  |  Print version  |  Back to top Analytics 10 Google Analytics Custom Events That Track the Untrackable August 9, 2013 - Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal. Josh Braaten  |  Print version  |  Back to top Google Webmaster Tools Search Query Data is Accurate (and Valuable) August 8, 2013 - There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us. Ben Goodsell  |  Print version  |  Back to top From Rank to Revenue: Qualitative & Quantitative Earned Media August 8, 2013 - Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Jim Yu  |  Print version  |  Back to top Social Facebook Graph Search Now Available to All U.S. English Users August 8, 2013 - Facebook announced Graph Search in January and now it's available to all users with settings set to U.S. English. Facebook is also starting to retire its "who can look up my timeline by name?" feature, which it said it would do so in December 2012. Jessica Lee  |  Print version  |  Back to top Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed August 7, 2013 - Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Facebook also reported that the number of likes, comments, and shares all increased slightly during early testing of the update. Jessica Lee  |  Print version  |  Back to top Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study] August 6, 2013 - The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically was most popular with ages 18 to 29 while the 65 and older group saw slower adoption in that area. Jessica Lee  |  Print version  |  Back to top Twitter Search Results Add Photos, Recent Searches, More Context August 6, 2013 - Twitter announced a new way to search that displays photos, people profiles and status updates, as well as the ability to go back to recent searches and know how you’re connected to the profiles in the suggested search results. Jessica Lee  |  Print version  |  Back to top SEO for Google+ Profiles, Pages, Local, Communities & Updates August 6, 2013 - Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links. Kristi Hines  |  Print version  |  Back to top Leveraging Pinterest for SEO and E-commerce August 5, 2013 - Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win for SEO and e-commerce. George Fischer  |  Print version  |  Back to top Local Google Puts Local Ads on the Maps App August 9, 2013 - For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. Jennifer Slegg  |  Print version  |  Back to top Local Search: How to Rank on Google in 2013 [Survey] August 9, 2013 - Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. Jennifer Slegg  |  Print version  |  Back to top Mobile There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow August 12, 2013 - With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Eli Goodman  |  Print version  |  Back to top Google Issues New Mobile Speed Guidelines, Updates PageSpeed Insights Tool August 9, 2013 - If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is issuing new guidelines to help you ensure those sites are loading quickly and optimally for those using smartphones. Jennifer Slegg  |  Print version  |  Back to top Android Device Manager Finds Your Lost or Stolen Smartphone August 7, 2013 - The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely wipe the device if it is lost or stolen, a feature long called for by Android users. Carly Page  |  Print version  |  Back to top Video 7 Video Marketing Core Best Practices for Brand Marketers August 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. Greg Jarboe  |  Print version  |  Back to top 7 New YouTube Features for Partners, Content Creators You Might Have Missed August 6, 2013 - YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels. Greg Jarboe  |  Print version  |  Back to top Content What Does Google's Link Schemes Update Mean for Guest Posting? August 9, 2013 - Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent value. Otherwise we're going about it wrong. Jon Ball  |  Print version  |  Back to top How to Create Content Strategy for a B2B Business August 5, 2013 - B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business. Jayson DeMers  |  Print version  |  Back to top Development Website Launch Checklist: 25 Things to Test Before Your Site Goes Live August 6, 2013 - Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. Mark Knowles  |  Print version  |  Back to top Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013 Search Marketing Review 2013 (SMR13) Search Marketing Group (SMG) - Jul 22, 2013

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