SEW Weekly Digest - August 12-19

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SEW Weekly Aug 12-19, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry New Data Mining Tool Will Let You Make Your Own Private Search Engine August 16, 2013 - The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes. Thom Craver  |  Print version  |  Back to top Google's Search Market Share Shoots Back to 67% August 16, 2013 - Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google's market share shot back to 67 percent after having fallen below that mark three months ago. Jessica Lee  |  Print version  |  Back to top Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos August 16, 2013 - Using Google Voice search, you can ask Google questions such as “Is my flight on time?” or “what are my plans for tomorrow?” and Google will now give you instant answers if the information is in your Gmail, Google Calendar or Google+ account. Jennifer Slegg  |  Print version  |  Back to top Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison August 16, 2013 - With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool and Keyword Planner. Andre Alpar  |  Print version  |  Back to top The United States of Google: Mapping Google Usage by State August 13, 2013 - A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job growth and income and education level. California, New York, and Massachusetts are top Google users. Jessica Lee  |  Print version  |  Back to top Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger August 12, 2013 - Today's Google Doodle celebrates the birthday of Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist. He is most notably famous for a thought experiment called Schrödinger's cat, depicted in the logo with an alive and dead cat. Jennifer Slegg  |  Print version  |  Back to top SEO How Long Should You Wait Before Submitting a Reconsideration Request? August 19, 2013 - A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is there a certain amount of time to wait before making a reconsideration request? Eric Ward  |  Print version  |  Back to top How and When to Use 301 Redirects vs. Canonical August 14, 2013 - This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience. Brad Miller  |  Print version  |  Back to top The 5 Stages of Google Update Grief August 14, 2013 - Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you'll be ready to start over with your SEO. Jennifer Van Iderstyne  |  Print version  |  Back to top Matt Cutts Advises When to nofollow Widgets, Infographics August 13, 2013 - If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices according to Google? Google's Matt Cutts offers his advice. Jennifer Slegg  |  Print version  |  Back to top Time for a New Definition of SEO August 13, 2013 - SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. Krista LaRiviere  |  Print version  |  Back to top Vince: The Google Update We Should Be Talking About August 12, 2013 - Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track. Mark Jackson  |  Print version  |  Back to top Small Business SEO Tactics: Risk vs. Security August 12, 2013 - SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to the old SEO, but now there's a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics. Adam Stetzer  |  Print version  |  Back to top A Brief History of Google Search, as Demonstrated by Stephen Colbert August 12, 2013 - As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert. Simon Heseltine  |  Print version  |  Back to top PPC How to Create YouTube Video Ad Campaigns for Direct Marketing August 15, 2013 - By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. John Lee  |  Print version  |  Back to top Got 99 Problems? Missed Paid Search Opportunities Shouldn't Be One August 13, 2013 - What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands. Jason Tabeling  |  Print version  |  Back to top Analytics Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls August 19, 2013 - When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. Uri Bar-Joseph  |  Print version  |  Back to top 3 Places to Source Data Beyond Google Analytics August 13, 2013 - Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies. Adria Saracino  |  Print version  |  Back to top Social The Social CEO: 6 Reasons Why the CEO Must Lead the Way August 15, 2013 - The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media. Rebecca Murtagh  |  Print version  |  Back to top Social Ratings, Reviews, and the Power of Groupthink [Study] August 13, 2013 - The concept of “groupthink” is alive and well in social situations and rating sites online, according to the findings in a new study, which seems to confirm that more shares and more engagement tends to spur more shares and more engagement online. Jessica Lee  |  Print version  |  Back to top Local Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China August 18, 2013 - A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. Jori Ford  |  Print version  |  Back to top Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts August 15, 2013 - Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. Jennifer Slegg  |  Print version  |  Back to top 5 Ways to Localize Social to Boost Relevance and Exposure August 15, 2013 - Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads. Jon Schepke  |  Print version  |  Back to top Google Maps 'Doctor Who' Easter Egg Lets You Explore TARDIS August 14, 2013 - If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS - you can actually "look inside" to see exactly how it appears on "Doctor Who". Jennifer Slegg  |  Print version  |  Back to top Mobile Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study] August 15, 2013 - In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. Jessica Lee  |  Print version  |  Back to top 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study] August 14, 2013 - xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. Jessica Lee  |  Print version  |  Back to top There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow August 12, 2013 - With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Eli Goodman  |  Print version  |  Back to top Video Play 'Missile Command' Game on YouTube August 16, 2013 - In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic "Missile Command" Atari video game. To trigger it, play any video, click on white space, type in "1980", and your game will load. Danny Goodwin  |  Print version  |  Back to top The 11 Most Popular Sports Teams in the World in Social Video [Report] August 15, 2013 - A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented – cricket, Formula 1 Racing, NFL, NBA and soccer, with the top five spots taken by soccer clubs. Simon Heseltine  |  Print version  |  Back to top Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study] August 14, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Greg Jarboe  |  Print version  |  Back to top Content Content Syndication: How to Get Started August 19, 2013 - Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business. Andrew Delamarter  |  Print version  |  Back to top How to Find Free Images With Google's Advanced Image Search August 16, 2013 - There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search. Matt Morgan  |  Print version  |  Back to top 3 Ways to Find Great Link Building Opportunities in Boring Industries August 14, 2013 - Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links. Ken McGaffin  |  Print version  |  Back to top Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote August 12, 2013 - Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out? Find out from Patrick Thomas, a specialist on Google's User Policy team, during an interactive keynote at SES San Francisco. Danny Goodwin  |  Print version  |  Back to top Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013

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