The Value of Internal Site Search: Looking for Alternative Data
Crispin Sheridan | SEO |       |  | As more and more Google users create Google accounts and take advantage of personalized search, the "not provided" (or term "unknown" in Google Analytics parlance) percentage continues to grow over time. As a result, SEOs find themselves searching for additional sources of data to help guide optimization efforts. One effective and possibly overlooked resource is through your site's own internal site search. Of course it's not the same as getting the information directly from Google... |
Search in China - How Baidu Is Different From Google
Elisa Harca | Search Marketing | |  | Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to the reappearance on searches of Taobao and Tmall following a five-year hiatus, the e-commerce leader is looking to buy as much as $32.6 million worth of keyword advertisements from Baidu in 2013. For the 564 million Internet users in China (source: CNNIC), Baidu is their Google - it has around 78 percent of the search market, and it's growing every day. But,... |
Google's Enhanced Campaigns: What We've Seen So Far
Andrew Beckman | Search Marketing | |  | Although roughly a month behind its initial target launch date, Google officially rolled out the highly anticipated Enhanced Campaigns update to AdWords on July 22, 2013. When the announcement was made back in February that Enhanced Campaigns would be coming, it was quickly recognized as a pretty seismic shift for advertisers seeking to connect with their target audiences online. In a world that is becoming increasingly on-the-go, with 90 percent of people using multiple screens... |
Search Observations From the South of France
Kevin Lee | Paid Search | |  | The fact that I'm on vacation this week in Saint-Tropez (Ramatuelle, actually, near the beaches) gives me an opportunity to share some observations about international SEM, SEO, and general web visibility. One realization that immediately struck me after my arrival is just how spoiled I am by digital connectivity. In Saint-Tropez, you can find Wi-Fi in the hotels and other selected establishments, and you can pay for phone connectivity to connect to the Net. But despite the fact that... |
For SEO, Read Content Marketing
Jon Wade | SEO | |  | Two things struck me recently. The first, an email I received from a colleague in Australia back in May to tell me that SEOMoz was now just Moz. SEOMoz was one of the biggest, if not the biggest, online resource for search engine optimization (SEO). With such a powerful reputation and brand built around being the go-to destination on the web for SEO advice and tips, it might seem curious that the company decided to rebrand and drop the SEO from its name. The other thing that struck... |
The Right and Wrong Ways to Measure Content Marketing
To understand the value of a given piece of content, we have to look at each stage separately.
Ben Plomion | Data-Driven Marketing | Print version Understanding Mobile Expertise Today
Why database and direct marketing provide important clues on what makes an expert.
Shannon E. Denison | Mobile | Print version Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
Mark Ryan | Analyzing Customer Data | Print version 4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond
Mastering engagement will determine whether your email program ultimately succeeds or fails.
Margaret Farmakis | Email Marketing Optimization | Print version Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money.
Breanne Maliniak | ROI Marketing | Print version Google Brings Skippable In-Stream Video Ads to Online Games
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
Matt Kapko | Video | Print version ComScore: Consumers Watched Over 48 Billion Online Videos in July
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
Caitlin Rossman | Audience/Traffic | Print version Groupon Launches Affiliate Marketing Platform
The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals.
Lisa Lacy | Marketing | Print version Most Facebook Users Access Top Social Network via Mobile
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
Adaline Lau | Social Media | Print version Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.”
Lisa Lacy | Strategies | Print version |
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