Twitter Ads Have Come a Long Way, Baby
John A. Lee | Search Marketing |       |  | My first brush with Twitter Ads came in 2010 in the days before the self-service platform existed. The interface at the time was clunky, the mechanics rusty. But even then I could see there was tremendous potential for targeting potential customers on Twitter. Fast-forward to 2013. Twitter Ads has come a long way in three years! The self-service platform is clean, easy to use, and fast (amazing how important that aspect is). More importantly, the targeting features have been expanded... |
LinkedIn's Sponsored Updates Are Now Self-Serve
Kevin Lee | Paid Search | |  | LinkedIn recently opened up its "Sponsored Updates" advertising option to self-serve advertisers. Previously, this platform enhancement had only been available to advertisers with a dedicated ad rep. The Sponsored Updates ad option opens up significant additional inventory - and opportunities - to you as a marketer. While many think of LinkedIn primarily as a recruiting tool, the reality is that both B2B and B2C marketers can use the LinkedIn ad platform's focused targeting capabilities... |
5 Tips to Rule Online Advertising This Back-to-School Season
Lisa Raehsler | Paid Search | |  | Back-to-school has never been so critical for marketers as it is now. The back-to-school season hit an all-time high in 2012 of $30.3 billion in spending on grades K- 12 in the U.S. This is according to a recent trends report released by Google on the 2012 season. Last year, both online and in-store sales were up year-over-year. This increase from 2011 is relevant because online growth surpassed in-store retail growth. Online spending was up over 15 percent compared to 4 percent... |
Back-to-School Online Shopping Trends Earliest on Record, Says Google
Jessica Lee | Search | |  | Google is experiencing the earliest back-to-school online shopping behavior on record, according to a study that it recently carried out. The ability to research online at any time, anywhere, on any device, has sped up shopping noticeably, says the search giant in a statement. Google cites July as the month reserved for the research portion of back-to-school gear, and August as the purchase time. Back-to-School Start Dates Vary Keep in mind that depending on where students... |
3 Creative Ways to Use Public Data for Digital Marketers
John Gagnon | Paid Search | |  | Super 8 is the world's largest budget hotel chain, but on November 18, 2012, Super 8 was able to charge over $500 per night in Austin, Texas. How? On that day, nearly 120,000 fans from around the country crowded Austin to attend the first Formula One race in the U.S. since 2007. Talk about supply and demand! And on November 17, 2013, odds are good it will happen again. The November race day was publicly known and posted for months (if not years) in advance. For small businesses,... |
CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
Lisa Lacy | Strategies | Print version Creating Value in Digital Advertising
If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value.
Edward Montes | Display Advertising | Print version Gmail Tabs: An Opportunity, Not a Threat
Marketers - there's no need to panic. If your emails are engaging, customers will find them.
Jon Miller | Marketing Automation | Print version 15 Types of Email Marketing Tests You Should Be Doing
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
Jeanne Jennings | Email Marketing | Print version Betting on Branded Online Video
YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough.
Naomi Troni | Video | Print version Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado
Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content.
Lisa Lacy | Social Media | Print version Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts
Facebook releases embedded posts, which allow users to embed public status updates across the web.
Jessica Lee | Social Media | Print version Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts
Pinterest is adding a new feature that alerts users when prices on pinned items drop.
Melanie White | Social Commerce | Print version Nielsen Study Shows Global Ad Spend Struggling in Q1
Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.
Caitlin Rossman | Ad Spend | Print version Insane Statistics About Content on the Web
An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future.
Jeanniey Mullen | Publishing | Print version |
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