How to Build an Effective YouTube Plan in 6 Steps Benjamin Spiegel | Search Marketing | | | Over the past few months we've covered almost all the aspects of YouTube optimization, from optimizing YouTube videos for search and for paid media, as well as YouTube analytics and key performance indicators (KPIs). Through that series, I have had a lot of people ask me some very good questions. One question came from Mark, a chief marketing officer for a human resources software startup. Mark told me that he optimized his videos for a list of specific terms such as "Vacation Tracking... | Google Puts Local Ads on the Maps App Jennifer Slegg | Search Marketing | | | Google has introduced a new way for local businesses to advertise on the Google Maps app for iPhone and Android. "Relevant ads", as Google described them, will appear to users after they perform a Maps search. The ads will be located at the bottom of the screen and include the title, ad text, and a link to get directions to the business. These new ads have a different way of computing how the advertiser gets charged for the clicks. When a user views the ad, there are several ways... | Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back Lisa Raehsler | Search Marketing | | | Google has released new retail industry shopping insights finding that '90s-era styles are making a comeback. April Anderson, Google's Retail Industry director, noticed significant increases in searches for many of the popular fashions of the 1990s, when comparing July of this year to 2012: Searches for [crop tops] were more than 110 percent higher. Searches for [high waisted jeans] were more than 120 percent higher. Searches for [acid wash shorts] were more than 50 percent... | Baidu Ad Account Verification - What Does It Mean for Marketers? Tait Lawton | Paid Search | | | Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. What Benefits Does Verification Provide? An account does not need to be verified to advertise on Baidu. Advertisers still only need go through the basic setup process to get started. However, there are major benefits to getting verified. Baidu recently released more details, and these are available within Baidu advertising accounts. You'll notice that a... | Standing Out in the Crowd With Local Search Scott Kellam | SEO | | | If your organization isn't engaging in local search strategies, simply put, your customers may struggle to find you. Not only in search results, but just flat out finding where your business is physically located. This is especially true in many cities throughout Asia where populations are dense and space is limited. Image Credit: Flickr In Singapore, in particular, there are two priorities: eat and shop. With nearly everything located in some sort of mall consisting of... | Hanes Asks Millennial Women to Mention Their Unmentionables The brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Lisa Lacy | Strategies | Print version Content Curation Benefits and Best Practices Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Paul Chaney | Social Media Smarts | Print version Transitioning to a Higher Performing Marketing Practice To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance. Stacie Levy | Marketing Automation | Print version Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers? What do these "fix your email" messages say to consumers and do you need to say it at all? Kara Trivunovic | Email Marketing | Print version Whose Neck Should You Choke When Digital Campaigns Underperform? Digital metrics can be measured by three categories - reach, conversion, and cost. Charlie Wang | ROI Marketing | Print version Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Lisa Lacy | Strategies | Print version Lens on the Near-Term Challenge, Long-Term Opportunity By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner. Walter Knapp | Publishing | Print version The #TwitterRevolution: The Pain and the Glory The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Mary Lisbeth D'Amico | Social Media | Print version What Advertisers Need to Know About Facebook's New News Feed How Facebook's new concept, story bumping, can help marketers reach consumers. Gary Stein | Strategies | Print version Complex Sales and the Persona Creation Process These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Bryan Eisenberg | ROI Marketing | Print version |
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