Multi-Channel Inventory and Customer Loyalty
Jack Aaronson | ROI Marketing |       |  | For the last 13 years or so multi-channel user experience and loyalty has been the foundation of my company. Back in the day, it was both scary and revolutionary to tell companies that in-store pickup of web orders was a good idea. People were afraid that one channel would take away customers from another channel. My old columns on this topic, which I termed "Channibalism," seem almost quaint when read 10 years later. Of course, now we have lots of evidence to show that people want... |
What to Measure? Start at the Top
Jim Sterne | Verifying Business Value | |  | You can measure every online thing these days. But should you? Big data says yes: collect it all and decide what questions you wish to ask later. This bottom-up approach is fine if you have the technology and the resources. It's great for discovery and correlation hunting. But what it you just want your business to improve? Then you should start at the top. Metrics Priorities Begin With Philosophy Philosophically, the most important thing an organization can do is make customers... |
Who Cares About Real-Time Data Anyway?
Pelin Thorogood | Analyzing Customer Data | |  | We marketers tend to hijack terms, and use them so often and in so many ways that they lose their intended meaning, quickly joining the ranks of marketing lingo. The term "actionable insights" has unfortunately suffered this fate, which is one reason I dedicated my last column for ClickZ, "Metrics That Matter: A New Framework to Reveal Truly Actionable Insights," to exploring what "actionable" really means, and why the metric-happy marketer doesn't always focus on what's important.... |
Personalization: Not Just for Websites Anymore
Nathan Richter | Conversion & ROI | |  | By now, most of you would agree that personalizing a customer's website experience is vital to business performance. In fact, companies using real-time behavioral data to customize the consumer experience based on factors such as traffic sources, geography, and even weather have seen a 19 percent increase in sales, on average, according to a study conducted earlier this year by Econsultancy and Monetate (my company). This adds up to hundreds of millions of dollars in additional sales.... |
Mobile Measurement: Let's Clear the Air(waves)
Andrew Edwards | Actionable Analysis | |  | The desktop is yesterday's lunchmeat. Mobile is the new black for digital marketers. Every person on the planet, it seems, has a way to connect via a mobile device; and marketers have responded by creating mobile-oriented content in astonishing volume. We now find it routine that a "website" will have adaptive technology - that is, it detects your device and wraps its content around that device profile to dynamically optimize the experience. Neat! Everybody is in love with mobile.... |
LinkedIn's Sponsored Updates Are Now Self-Serve
If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success.
Kevin Lee | Paid Search | Print version Insane Statistics About Content on the Web
An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future.
Jeanniey Mullen | Publishing | Print version Dr Pepper Reaches Out to Younger Hipper Audience
Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists.
Mary Lisbeth D'Amico | Strategies | Print version Facebook's Video Audience Bigger Than TV, According to Nielsen
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
Caitlin Rossman | Publishing | Print version Mallorca's Melia Becomes "First Twitter Experience" Hotel
The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic.
Lisa Lacy | Strategies | Print version 3 Ways to Boost Video Shares Online
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
Tessa Wegert | Media Buying | Print version Getting Rid of the Summer Doldrums
Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project.
Alan Cutter | Strategies | Print version Google+ Pulls Plug on Local App
Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
Jennifer Slegg | Mobile | Print version IBM Digital Experience: An "Umbrella Thought" Story
IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners.
Susan Kuchinskas | Strategies | Print version Hyundai Feeds Walking Dead Fan Base With Chop Shop App
The app challenges fans to build a better zombie survival machine based on one of three Hyundai models.
Lisa Lacy | Strategies | Print version |
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