Complexograms: An Illustration of Your Content Marketing Needs
Bryan Eisenberg | ROI Marketing |       |  | The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a box to fill in with words. You've seen it the 100- to 150-word count blocks that sit on home pages here and there. Think of it as checkbox copy, copy that had to be written to check off a box. It has gotten a bit better over the last couple of years as teams have discovered this new buzzword... |
Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Mark Ryan | Analyzing Customer Data | |  | Heatmaps and session recordings are excellent tools for understanding how visitors interact with complicated web pages. These reports can uncover user behaviors that typical web analytic tracking tools cannot see. For instance, these reports can demonstrate when visitors get confused by complicated navigation panels as they hover from one link to the next without knowing where to click. But for sites with a wide variety of audiences, sometimes the aggregate heatmap reports make it... |
Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Breanne Maliniak | ROI Marketing | |  | Before you read this article, please be aware that I'm not sharing a secret you don't already know. I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. A few weeks ago a colleague asked if I had read "Scientific Advertising" by Claude C. Hopkins. Written in 1923 and hailed as a must-read by advertising and marketing greats alike, the... |
Ashton Kutcher and Digital Analytics
Robert Miller | Actionable Analysis | |  | This may be a little odd, but this post is actually influenced by Ashton Kutcher (yes, the same man who gave us the amazing film "Dude, Where's My Car?"). After being given an award at a recent award show, Kutcher didn't use his time slot to give the acceptance speech that we're accustomed to hearing. No, instead he used his celebrity influence to give some great life advice to millions of teens. However, his advice doesn't apply just to teens who are still finding their way through... |
Usability vs. Design
Jack Aaronson | ROI Marketing | |  | While the conflict between usability and design has long been fought and discussed, every now and again a healthy reminder is necessary to keep the balance in check. Simply put, designers typically want to make things look pretty. Usability experts want to make things intuitive and easy to understand. Somewhere in the middle exists the right formula for designing websites, applications, and advertisements. All too often, however, designers (especially young designers proving their... |
Facebook Integrates Shutterstock Images for Small Business Ads
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
Matt Kapko | Strategies | Print version The 5 Ws of Social Media (and the H)
Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how.
Jasmine Sandler | Social Media | Print version Publishing Technology Buzzwords Debunked
Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you.
Alex Godelman | Publishing | Print version Snacking Your Content
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
Gary Stein | Strategies | Print version Write a Standout Blog Post in 6 Easy Steps
Focus on high-quality content that helps you build an audience while improving your personal online brand.
David Bakke | Financial Services | Print version Digital Marketing in China: Interesting Times
Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools.
Brendan Tansey | Social Media | Print version Gaming Executives Aim to Bridge the Divide Between Brands and Games
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
Matt Kapko | Sports & Entertainment | Print version Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips.
Lisa Lacy | Strategies | Print version Watch a News Story Evolve With Twitter-Related Headlines
Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets.
Jennifer Slegg | Social Media | Print version Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section.
Lisa Lacy | Strategies | Print version |
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