Publishing Technology Buzzwords Debunked
Alex Godelman | Publishing |       |  | When it comes to real monarchy, the rulebook for becoming a king is pretty straightforward. In a nutshell, a king inherits his title through the laws of succession specific to the kingdom in question. For example, succession in the United Kingdom is governed by the Act of Union dated back to the early 1800s. The crown normally passes from monarch to eldest son. As King George VI had no sons, the crown was passed to his daughter, now Queen Elizabeth. Prince Charles is presently heir... |
Branded Content Loves Email
Tessa Wegert | Media Buying | |  | Email marketing has had its ups and downs, but it isn't in any danger of extinction. In part, that may be because it represents a valuable means of delivering content. I'm not talking about promotions or information about a current sale, but the same caliber of branded content that marketers produce for the web. Consumers are increasingly accustomed to receiving great content from brands, and brands are continually looking for ways to deliver it. But it isn't always easy. When asked... |
Mobile Trends in China and Opportunities for Brands
Andy Radovic | Mobile | |  | This year China finally became the world's largest smartphone market, overtaking the U.S. with around 420 million subscribers and seeing around 31 percent year-over-year growth. And in late 2012, the percentage of Chinese Internet users accessing the web via mobile finally surpassed that of desktop users, as you can see in the chart below. Source: CNNIC Let's take a look at a few other recent stats from my agency: 73 percent of smartphone users in China wake up to phone... |
NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Caitlin Rossman | Video | |  | Earlier this week NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." The unit's main focus will be creating braded video series to broaden NBC News stories and will particularly target mobile and social audiences. Emmy-nominated news producer Bill Smee will lead the new team at NBC News in September, taking the position of executive... |
Farmers Insurance Revives Preventative Tips for Short Attention Spans
Matt Kapko | Video | |  | If you don't know the jingle for Farmers Insurance, you've probably at least seen the latest TV campaign that shares tips for avoiding things like a grease fire. The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. No two videos from the company's "15 Seconds of Smart" digital campaign look the same. Farmers' agency of record, RPA, created the series in various styles... |
Facebook Integrates Shutterstock Images for Small Business Ads
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
Matt Kapko | Strategies | Print version The 5 Ws of Social Media (and the H)
Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how.
Jasmine Sandler | Social Media | Print version Snacking Your Content
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
Gary Stein | Strategies | Print version Complexograms: An Illustration of Your Content Marketing Needs
The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing.
Bryan Eisenberg | ROI Marketing | Print version Write a Standout Blog Post in 6 Easy Steps
Focus on high-quality content that helps you build an audience while improving your personal online brand.
David Bakke | Financial Services | Print version Digital Marketing in China: Interesting Times
Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools.
Brendan Tansey | Social Media | Print version Gaming Executives Aim to Bridge the Divide Between Brands and Games
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
Matt Kapko | Sports & Entertainment | Print version Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips.
Lisa Lacy | Strategies | Print version Watch a News Story Evolve With Twitter-Related Headlines
Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets.
Jennifer Slegg | Social Media | Print version Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section.
Lisa Lacy | Strategies | Print version |
No comments:
Post a Comment