Lens on the Near-Term Challenge, Long-Term Opportunity
Walter Knapp | Publishing |       |  | I helped build a large and fast-growing company that, at the core of our mission, advocates for and helps independent and niche publishers accomplish their goals. Chief among those "goals" is revenue. Online publishing and revenue today is inextricably linked to advertising. That's a long-winded way of saying that we built a very large ad-tech company to support our mission of advocating for publishers. In late 2011 my lens on conversations with marketers changed somewhat when we... |
AOL Targets Programmatic Video Advertising With Adap.tv Acquisition
Matt Kapko | Video | |  | AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. The deal gives AOL a power punch in online video with large investments aimed at strengthening its role and influence on the consumer and brand side of video. Adap.tv supported more than 26,000 ad campaigns on 9,500 sites last year. The deal, which is expected to close before the end of the current quarter, makes AOL the “second largest player in video and more importantly the leader... |
Lessons From Shark Week
Tessa Wegert | Media Buying | |  | It's the "longest-running cable television programming event in history," now in its 26th year. It's broadcast in more than 72 countries, luring more than 21 million viewers last year alone. Discovery Channel's "Shark Week" - a series of shark-themed shows and documentaries packed into a single week - is nothing short of a pop culture phenomenon. Not every event is so well received, but Discovery and its advertising partners aren't resting on their laurels. This year more than ever... |
Push vs. SMS
Melinda Krueger | Mobile | |  | Many of our clients are asking whether they should focus on push or SMS for their short-form digital messaging channel. Here are several things to consider as you ponder this decision. See these concepts in action at SES San Francisco 2013: Next Generation Mobile Engagement: Building Brand Love with Smaller Screens See the full agenda. First, the advantages of each: Push Advantages Not regulated. Push isn't regulated by the FCC, the FTC, or the telecos. Since user permission... |
Study Reveals Significant Adoption of YouTube by Global Brands
Greg Jarboe | Video | |  | Pixability has just released a comprehensive industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which details how global brands are successfully driving video and digital marketing success. Revealing a 99 percent YouTube adoption rate and 73 percent year-over-year growth, the brands driving the best business results are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content-rich channels. Why YouTube? Starting... |
Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
Lisa Lacy | Strategies | Print version The #TwitterRevolution: The Pain and the Glory
The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters.
Mary Lisbeth D'Amico | Social Media | Print version What Advertisers Need to Know About Facebook's New News Feed
How Facebook's new concept, story bumping, can help marketers reach consumers.
Gary Stein | Strategies | Print version Complex Sales and the Persona Creation Process
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
Bryan Eisenberg | ROI Marketing | Print version Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a brand's entire digital experience.
Roger Katz | Social Media Smarts | Print version Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
Lisa Raehslernbsp; | Search Marketing | Print version Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
Lisa Lacy | Strategies | Print version Insider Tips for the Perfect Headline: Email, Mobile, or Social
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
Sundeep Kapur | Social Integration | Print version Size or Specialization?
What the Publicis Omnicom merger means for email marketers.
Simms Jenkins | Email Marketing Best Practices | Print version 'All Models Are Wrong, but Some Are Useful'
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
Neil Mason | Verifying Business Value | Print version |
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