Insane Statistics About Content on the Web
Jeanniey Mullen | Publishing |       |  | I came across this BuzzFeed video and it stopped me in my tracks: Content has certainly become the King Kong of the digital domain. So much so that now that every human on the planet is a multi-channel content producer, we are overwhelmed with incredibly amazing, addictive, and even sometimes annoying content. As a business, creating great content is no longer enough. Now, you also need to design a strategy that will work to distribute the content in an intelligent and personal... |
Facebook's Video Audience Bigger Than TV, According to Nielsen
Caitlin Rossman | Publishing | |  | A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. The report, titled, "Running Digital Audiences, Walking Advertising Dollars," looked at the reach of four different television networks within specific gender and age groups, during different times of day. This was then compared to the reach of Facebook's digital network. The results showed that TV is most... |
3 Ways to Boost Video Shares Online
Tessa Wegert | Media Buying | |  | It's one of the most important rules of digital marketing: content can't thrive online unless it's shared. Regardless of how excellent and culturally relevant your visual or informational content might be, it's dead in the water unless it manages to get some traction through social shares. The good news is that consumers are predisposed to share. Better still - particularly in this age of Vine and Instagram Video - is the knowledge that they're particularly willing to share content... |
Google+ Pulls Plug on Local App
Jennifer Slegg | Mobile | |  | Google will officially be retiring the Google+ Local app for iOS on August 7. While this termination may seem strange from what many would believe is a popular product, it is actually part of a streamlining attempt by Google and an effort to push users to migrate to the Google Maps for mobile app instead. The Google Maps app already includes all the features in the Google+ Local app, so users won’t be missing any of their favorite features when they transition. An email from... |
The Year of Mobile (Privacy)
Sarah Hudgins | Mobile | |  | Reviewing recent history, every year since the launch of the iPhone and subsequent OS was supposed to be the the year of mobile - device adoption, breakthroughs in monetization, the majority screen, the only screen. And in some respects this came to fruition. A majority of U.S. adults own smartphone devices. This momentous migration to smartphones and tablets brought with it a whole host of questions about consumer expectations and privacy. Your location became more precise. Your... |
LinkedIn's Sponsored Updates Are Now Self-Serve
If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success.
Kevin Lee | Paid Search | Print version Multi-Channel Inventory and Customer Loyalty
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
Jack Aaronson | ROI Marketing | Print version Dr Pepper Reaches Out to Younger Hipper Audience
Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists.
Mary Lisbeth D'Amico | Strategies | Print version Mallorca's Melia Becomes "First Twitter Experience" Hotel
The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic.
Lisa Lacy | Strategies | Print version Getting Rid of the Summer Doldrums
Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project.
Alan Cutter | Strategies | Print version What to Measure? Start at the Top
Just because you can measure every online thing these days, should you?
Jim Sterne | Verifying Business Value | Print version IBM Digital Experience: An "Umbrella Thought" Story
IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners.
Susan Kuchinskas | Strategies | Print version Hyundai Feeds Walking Dead Fan Base With Chop Shop App
The app challenges fans to build a better zombie survival machine based on one of three Hyundai models.
Lisa Lacy | Strategies | Print version Groupon Opens Premium Channel to Mobile
Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.
Mary Lisbeth D'Amico | Social Commerce | Print version Who Cares About Real-Time Data Anyway?
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
Pelin Thorogood | Analyzing Customer Data | Print version |
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