How to Create a Real-Time Brand Newsroom
Matthew Kumin | Publishing |       |  | Brand newsrooms are all the rage. Numerous brands like Coca-Cola, Verizon, Intel, and American Express are investing in large digital operations that look more and more like media companies. As brands make the shift from selling their products and services via paid advertising to engaging and entertaining their customers through content marketing, the question for most brands is not "Should we?" but "How should we?" In other words, how do you establish and scale the brand newsroom?... |
Coca-Cola's Opener App Gets Teens Excited About TV Ad
Adaline Lau | Mobile | |  | Coca-Cola has integrated gamification across screens to get teens in Hong Kong to interact with its TV commercial and the chance to win a Volkswagen for the grand prize. The month-long campaign attracted more than 71,200 downloads for its mobile app and more than two million total game plays, according to its creative agency McCann Hong Kong. Following the success of the Chok! Chok! Chok! app from the previous year, Coca-Cola added a social layer for this summer's rollout. In... |
5 Tips to Build an Engaging Mobile Video Ad Campaign
Meera Chopra | Video | |  | The first mobile phone call in India was placed 18 years ago on July 31, 1995. Only five million mobile subscriptions existed within the following six years. Today, the government reports 867 million mobile subscriptions and people use their devices for far more than phone calls. Mobile video undoubtedly plays a significant role in creating this captive audience. Between March 2011 and 2013, the number of videos viewed digitally doubled to 3.71 billion according to comScore. Much... |
Yelp Adds Mobile Reviews
Jennifer Slegg | Mobile | |  | Yelp has launched a few new features aimed at making its services easier to use for both visitors and reviewers. First up, there is a new Yelp mobile app, available today on iOS and later for Android, which allows users to post Yelp reviews straight from their mobile phone. This means instead of having to wait to get back to their computer in order to write a review, people could write a review for a business while even still in the business or immediately upon leaving. This... |
1 Instagram Follower Is Worth 10 Twitter Followers
Jeanniey Mullen | Publishing | |  | This column was intended to be written to suggest some of the most effective ways publishers can write content to get the biggest impact through social distribution. The story was going to be focused on the need to craft editorial and content (words, images, and video) around the needs of one person (your ultimate target) and then enjoy the viral sharing and global growth by watching a personal message resonate with the masses. I got a bit sidetracked when I read this article by... |
Changing the Way You Think of Reaching Consumers in Social Streams
From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences.
Marko Muellner | Social Commerce | Print version Search in China - How Baidu Is Different From Google
Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google.
Elisa Harca | Search Marketing | Print version L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says.
Lisa Lacy | Strategies | Print version Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page.
Lisa Lacy | Strategies | Print version Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
Stephanie Miller | Marketing Automation | Print version Google's Enhanced Campaigns: What We've Seen So Far
The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns.
Andrew Beckman | Search Marketing | Print version Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
Jeanne Jennings | Email Marketing | Print version Ashton Kutcher and Digital Analytics
What an actor/investor can teach us about our work and lives.
Robert Miller | Actionable Analysis | Print version A True Service Industry: Sharing Knowledge With Your Competitors
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
Mark Quinn | Retail | Print version Barclaycard US Asks Fans What They #LiketoLove
Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove.
Melanie White | Social Commerce | Print version |
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