1 Instagram Follower Is Worth 10 Twitter Followers Jeanniey Mullen | Publishing | | | This column was intended to be written to suggest some of the most effective ways publishers can write content to get the biggest impact through social distribution. The story was going to be focused on the need to craft editorial and content (words, images, and video) around the needs of one person (your ultimate target) and then enjoy the viral sharing and global growth by watching a personal message resonate with the masses. I got a bit sidetracked when I read this article by... | Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song Greg Jarboe | Video | | | What do most people know about Oklahoma? They probably know the title song from "Oklahoma!" It was the first musical written by the team of composer Richard Rodgers and librettist Oscar Hammerstein II. But, anyone who has visited the state will tell you it's the people who live there that make Oklahoma worth singing about. Oklahomans are authentic, genuine, and welcoming – making visitors feel like they belong. At the same time, travelers fall in love with the uncrowded, pristine... | How Much Is Facebook's News Feed Worth to Advertisers? Tessa Wegert | Media Buying | | | Last week, Facebook announced its intention to launch video ads. Almost immediately the web was humming with speculation about what this will mean, both to advertisers and to Facebook users. Here's what we know so far: the ads will be under 15 seconds long, will initially run without audio (until the sound is initiated by the user), and will come with a frequency cap of one play per day. A video ad on Facebook could go for a daily rate of over $2 million - the rough equivalent of a... | Revamped Drync App Lets Users Buy Wine Within Seconds Mary Lisbeth D'Amico | Mobile | | | Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. The app lets users scan a wine label on a bottle, billboard, or in a picture from a magazine with their iOS mobile device. (It will also shortly be made available on Android.) Then, using image recognition technology, it quickly combs through a database of more than 1.7 million wines to identify the wine by variety, region, and price. It... | How to Show ROI of Content and Inbound Marketing to Your CEO Luke Summerfield | Publishing | | | One of the biggest objections I hear regarding adopting an inbound marketing strategy is the belief that you cannot easily prove the ROI of activities like blogging, social media, content creation, etc. For CEOs who are driven by hard numbers, this can make adopting an inbound marketing strategy quite difficult. The reality is that it is actually fairly easy to show the exact ROI of your inbound marketing activities and how each individual activity affects your bottom line. The... | Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images. Ekaterina Walter | Social Media Smarts | Print version Usability vs. Design Both good design and an eye toward usability are necessary for a design to work. Jack Aaronson | ROI Marketing | Print version Search Observations From the South of France New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at costs that are lower than ever. Kevin Lee | Paid Search | Print version 21 Email Metrics You Should Start Measuring Today! Setting up a framework for measurement will allow you have a holistic view of the performance of your campaign while remaining focused on your objectives. Noran El-Shinnawy | Email Marketing | Print version Should Marketers Reserve Brands in Category-Related TLDs? With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see-approach? Jennifer Wolfe | Data-Driven Marketing | Print version For SEO, Read Content Marketing Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with. Jon Wade | SEO | Print version 5 Million Porsche Fans Design Facebook Car Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone. Lisa Lacy | Strategies | Print version Invite Social Media Influencers to Your Brand's Home If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Russ Fradin | Social Media | Print version Conversion Optimization Prioritization There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Jim Sterne | Verifying Business Value | Print version Lack of Jobs Is Not the Problem, We Have a Shortage of Skills And it's about time we did something about it as an industry. Aaron Kahlow | Strategies | Print version |
No comments:
Post a Comment