Search Observations From the South of France
Kevin Lee | Paid Search |       |  | The fact that I'm on vacation this week in Saint-Tropez (Ramatuelle, actually, near the beaches) gives me an opportunity to share some observations about international SEM, SEO, and general web visibility. One realization that immediately struck me after my arrival is just how spoiled I am by digital connectivity. In Saint-Tropez, you can find Wi-Fi in the hotels and other selected establishments, and you can pay for phone connectivity to connect to the Net. But despite the fact that... |
For SEO, Read Content Marketing
Jon Wade | SEO | |  | Two things struck me recently. The first, an email I received from a colleague in Australia back in May to tell me that SEOMoz was now just Moz. SEOMoz was one of the biggest, if not the biggest, online resource for search engine optimization (SEO). With such a powerful reputation and brand built around being the go-to destination on the web for SEO advice and tips, it might seem curious that the company decided to rebrand and drop the SEO from its name. The other thing that struck... |
Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Adaline Lau | Paid Search | |  | To show your love on Chinese Valentine's Day, Baidu is encouraging Chinese consumers to buy gifts for their lovers through a promotional campaign using Weigou, its e-commerce platform also known as micro purchase. Baidu Weigou is reported to have quietly rolled out early this year. The portal partners with other e-commerce sites such as Yihaodian, JD.com, and Dangdang, including brand owners and suppliers. "As most of them are Baidu search marketing customers already, we use... |
How to Build an Effective YouTube Plan in 6 Steps
Benjamin Spiegel | Search Marketing | |  | Over the past few months we've covered almost all the aspects of YouTube optimization, from optimizing YouTube videos for search and for paid media, as well as YouTube analytics and key performance indicators (KPIs). Through that series, I have had a lot of people ask me some very good questions. One question came from Mark, a chief marketing officer for a human resources software startup. Mark told me that he optimized his videos for a list of specific terms such as "Vacation Tracking... |
Google Puts Local Ads on the Maps App
Jennifer Slegg | Search Marketing | |  | Google has introduced a new way for local businesses to advertise on the Google Maps app for iPhone and Android. "Relevant ads", as Google described them, will appear to users after they perform a Maps search. The ads will be located at the bottom of the screen and include the title, ad text, and a link to get directions to the business. These new ads have a different way of computing how the advertiser gets charged for the clicks. When a user views the ad, there are several ways... |
Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images.
Ekaterina Walter | Social Media Smarts | Print version Usability vs. Design
Both good design and an eye toward usability are necessary for a design to work.
Jack Aaronson | ROI Marketing | Print version 1 Instagram Follower Is Worth 10 Twitter Followers
The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way.
Jeanniey Mullen | Publishing | Print version 21 Email Metrics You Should Start Measuring Today!
Setting up a framework for measurement will allow you have a holistic view of the performance of your campaign while remaining focused on your objectives.
Noran El-Shinnawy | Email Marketing | Print version Should Marketers Reserve Brands in Category-Related TLDs?
With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see-approach?
Jennifer Wolfe | Data-Driven Marketing | Print version Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
Greg Jarboe | Video | Print version 5 Million Porsche Fans Design Facebook Car
Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone.
Lisa Lacy | Strategies | Print version How Much Is Facebook's News Feed Worth to Advertisers?
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
Tessa Wegert | Media Buying | Print version Invite Social Media Influencers to Your Brand's Home
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
Russ Fradin | Social Media | Print version Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne | Verifying Business Value | Print version |
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