5 Quick Excel Tips for Marketers and SMBs With No Time
John Gagnon | Paid Search |       |  | When a skilled analyst or marketer opens Excel, their quick, graceful movements may appear to be magic. But if you break down their movements you'd see a series of keyboard shortcuts, skillful uses of formulas, subtle clicks of the mouse, and habits built over years of practice. If you're a small business, digital marketer, or analyst, chances are you open Excel a few times a week (if not every day). If you pick up just one tip from this column, it may save you hours each year. ... |
The Value of Internal Site Search: Looking for Alternative Data
Crispin Sheridan | SEO | |  | As more and more Google users create Google accounts and take advantage of personalized search, the "not provided" (or term "unknown" in Google Analytics parlance) percentage continues to grow over time. As a result, SEOs find themselves searching for additional sources of data to help guide optimization efforts. One effective and possibly overlooked resource is through your site's own internal site search. Of course it's not the same as getting the information directly from Google... |
Search in China - How Baidu Is Different From Google
Elisa Harca | Search Marketing | |  | Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to the reappearance on searches of Taobao and Tmall following a five-year hiatus, the e-commerce leader is looking to buy as much as $32.6 million worth of keyword advertisements from Baidu in 2013. For the 564 million Internet users in China (source: CNNIC), Baidu is their Google - it has around 78 percent of the search market, and it's growing every day. But,... |
Google's Enhanced Campaigns: What We've Seen So Far
Andrew Beckman | Search Marketing | |  | Although roughly a month behind its initial target launch date, Google officially rolled out the highly anticipated Enhanced Campaigns update to AdWords on July 22, 2013. When the announcement was made back in February that Enhanced Campaigns would be coming, it was quickly recognized as a pretty seismic shift for advertisers seeking to connect with their target audiences online. In a world that is becoming increasingly on-the-go, with 90 percent of people using multiple screens... |
Search Observations From the South of France
Kevin Lee | Paid Search | |  | The fact that I'm on vacation this week in Saint-Tropez (Ramatuelle, actually, near the beaches) gives me an opportunity to share some observations about international SEM, SEO, and general web visibility. One realization that immediately struck me after my arrival is just how spoiled I am by digital connectivity. In Saint-Tropez, you can find Wi-Fi in the hotels and other selected establishments, and you can pay for phone connectivity to connect to the Net. But despite the fact that... |
Branded Content Loves Email
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
Tessa Wegert | Media Buying | Print version The Psychological Hierarchy of the Email Campaign
How email marketers and subscribers can deliver a win-win message every time.
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Let's take a look at some recent stats first.
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NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."
Caitlin Rossman | Video | Print version Farmers Insurance Revives Preventative Tips for Short Attention Spans
The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos.
Matt Kapko | Video | Print version Gap Goes 'Back to Blue' With Tumblr, Styld.by
Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day.
Lisa Lacy | Strategies | Print version The Right and Wrong Ways to Measure Content Marketing
To understand the value of a given piece of content, we have to look at each stage separately.
Ben Plomion | Data-Driven Marketing | Print version Understanding Mobile Expertise Today
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Shannon E. Denison | Mobile | Print version Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
Mark Ryan | Analyzing Customer Data | Print version |
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