5 New AdWords Features Open Up New Data Insights and Optimization Potential Lisa Raehsler | Paid Search | | | Wish you had additional insights into your AdWords performance beyond the click and conversion? Now you can. Five recent features provide reporting and data that include more detailed insights into account performance. Some of the data has been around for a while, but added tweaks or accessibility in "columns" through the current account views is setting up these features to make a big impact on the way AdWords is optimized. A recent webinar from Google AdWords, "Taking Advantage... | Google AdWords Adds New Paid and Organic Report Jennifer Slegg | Paid Search | | | Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn't paid ads specific. This is part of their campaign to connect data between the Google AdWords, Google Analytics, and Webmaster Tools. The new paid and organic report, which can help advertisers see their search footprints and enable them to determine if there are keyword areas that can be supplemented with paid advertising. It also allows you to view... | 5 Quick Excel Tips for Marketers and SMBs With No Time John Gagnon | Paid Search | | | When a skilled analyst or marketer opens Excel, their quick, graceful movements may appear to be magic. But if you break down their movements you'd see a series of keyboard shortcuts, skillful uses of formulas, subtle clicks of the mouse, and habits built over years of practice. If you're a small business, digital marketer, or analyst, chances are you open Excel a few times a week (if not every day). If you pick up just one tip from this column, it may save you hours each year. ... | The Value of Internal Site Search: Looking for Alternative Data Crispin Sheridan | SEO | | | As more and more Google users create Google accounts and take advantage of personalized search, the "not provided" (or term "unknown" in Google Analytics parlance) percentage continues to grow over time. As a result, SEOs find themselves searching for additional sources of data to help guide optimization efforts. One effective and possibly overlooked resource is through your site's own internal site search. Of course it's not the same as getting the information directly from Google... | Search in China - How Baidu Is Different From Google Elisa Harca | Search Marketing | | | Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to the reappearance on searches of Taobao and Tmall following a five-year hiatus, the e-commerce leader is looking to buy as much as $32.6 million worth of keyword advertisements from Baidu in 2013. For the 564 million Internet users in China (source: CNNIC), Baidu is their Google - it has around 78 percent of the search market, and it's growing every day. But,... | Brands Adopting a Leadership Position on Do Not Track Technology Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. McNeal Maddox | Strategies | Print version No Death Knell for Newspapers Analytics drive transformation in media companies. Pelin Thorogood | Analyzing Customer Data | Print version The Case for On-Domain Engagement If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service? Dave Evans | Social Media | Print version Size and Specialization? As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Derek Harding | Email Marketing Optimization | Print version The Mobile Creative Moment Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Joe Laszlo | Mobile | Print version Advantages of Social Media and Social Media Automation The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Christian Arno | Social Media | Print version Ticketmaster CEO Jumps Ship to Twitter Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Melanie White | Social Media | Print version Combos Seeks Epic Ideas For New Seven Layer Dip Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Lisa Lacy | Social Media | Print version Is BuzzFeed's Boom Making Brand Blogs Go Bust? BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Lisa Buyer | Social Media | Print version Social E-Commerce and the Customer Network There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Himanshu Sareen | Social Commerce | Print version |
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