Wednesday, August 28, 2013

Paid Search: 5 New AdWords Features Open Up New Data Insights and Optimization Potential

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August 28, 2013
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5 New AdWords Features Open Up New Data Insights and Optimization Potential
Lisa Raehsler  |  Paid Search  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
web-data Wish you had additional insights into your AdWords performance beyond the click and conversion? Now you can. Five recent features provide reporting and data that include more detailed insights into account performance. Some of the data has been around for a while, but added tweaks or accessibility in "columns" through the current account views is setting up these features to make a big impact on the way AdWords is optimized. A recent webinar from Google AdWords, "Taking Advantage...


Google AdWords Adds New Paid and Organic Report
Jennifer Slegg  |  Paid Search  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
adwords-paid-and-organic-report Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn't paid ads specific. This is part of their campaign to connect data between the Google AdWords, Google Analytics, and Webmaster Tools. The new paid and organic report, which can help advertisers see their search footprints and enable them to determine if there are keyword areas that can be supplemented with paid advertising. It also allows you to view...


5 Quick Excel Tips for Marketers and SMBs With No Time
John Gagnon  |  Paid Search  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
realtime When a skilled analyst or marketer opens Excel, their quick, graceful movements may appear to be magic. But if you break down their movements you'd see a series of keyboard shortcuts, skillful uses of formulas, subtle clicks of the mouse, and habits built over years of practice. If you're a small business, digital marketer, or analyst, chances are you open Excel a few times a week (if not every day). If you pick up just one tip from this column, it may save you hours each year. ...


The Value of Internal Site Search: Looking for Alternative Data
Crispin Sheridan  |  SEO  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
web-data As more and more Google users create Google accounts and take advantage of personalized search, the "not provided" (or term "unknown" in Google Analytics parlance) percentage continues to grow over time. As a result, SEOs find themselves searching for additional sources of data to help guide optimization efforts. One effective and possibly overlooked resource is through your site's own internal site search. Of course it's not the same as getting the information directly from Google...


Search in China - How Baidu Is Different From Google
Elisa Harca  |  Search Marketing  |  Comment  print  Email  Share it on Twitter  Share it on Facebook  Share it on LinkedIn
baiduppc Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to the reappearance on searches of Taobao and Tmall following a five-year hiatus, the e-commerce leader is looking to buy as much as $32.6 million worth of keyword advertisements from Baidu in 2013. For the 564 million Internet users in China (source: CNNIC), Baidu is their Google - it has around 78 percent of the search market, and it's growing every day. But,...



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