Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit

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SEW Daily August 21, 2013  RSS  Like  Follow Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit August 21, 2013 - Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you're experiencing lost rankings and search traffic, use this method to help determine whether negative SEO is to blame. Marcela De Vivo  |  Print version 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic August 21, 2013 - Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. Raj De Datta  |  Print version Sequencing the DNA of the Perfect Comment [Study] August 21, 2013 - A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". Simon Heseltine  |  Print version Google Maps Adds Real-Time Traffic Alerts August 21, 2013 - Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images. Carly Page  |  Print version Google Patents Pay-Per-Gaze Advertising August 21, 2013 - The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns. Michael Passingham  |  Print version 48 Billion Video Views, 19.6 Billion Ad Views in July August 20, 2013 - According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion. Greg Jarboe  |  Print version 3 Ways to Get the Most Out of SES San Francisco August 20, 2013 - Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of the ways SES makes the experience unique are some tips on how to get the most value and return on your investment. Jessica Lee  |  Print version Google Analytics Expands Attribution Capabilities for Premium Users August 20, 2013 - Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide. Thom Craver  |  Print version 3 Sustainable SEO Tips: Why Recover From Google Updates? Don't Get Hit! August 20, 2013 - Wouldn't you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to recover? You can, by focusing on your branding, not your ranking; giving users a good experience; and preserving your URLs. Erin Everhart  |  Print version A 5-Step Summer Review for Your PPC Account August 20, 2013 - Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. Melissa Mackey  |  Print version 21 Ways to Scale Content Promotion for Maximum Exposure August 20, 2013 - Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics. Ken Lyons  |  Print version Google Analytics Engagement Report: How to Find Helpful User Insights August 20, 2013 - The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits. Anna Lewis  |  Print version Google Boldly Rejects UK Privacy Laws in Safari Snooping Case August 20, 2013 - Google has told the UK High Court that it isn't subject to UK privacy laws because it's a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and collected some users' personal information through Safari. Dave Neal  |  Print version   Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013

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