The Mobile Creative Moment
Joe Laszlo | Mobile |       |  | The IAB office was abuzz last week with the judging for the 2013 IAB MIXX Awards. Great digital ad creative is therefore much on our institutional mind, making this an opportune moment to take stock of where smartphone and tablet creative is and where it's going. I think the news is good. Creative Standards Gain Traction Although mobile native advertising opportunities, which tend to be highly customized to individual media properties, are generating excitement this year, there... |
SVG Media Aims to Demystify Digital Ecosystem in India
Adaline Lau | Display Advertising | |  | Smile Vun Group, an Indian-based digital media conglomerate, has created a LUMAscape-inspired chart for India's digital landscape, which it hopes will help digital buyers plan their media spends better. Manish Vij, founder and CEO at SVG Media, tells ClickZ that the rationale in creating the Indian digital ad landscape (see below) is to educate marketers of the major players and elements that exist in the country. click to enlarge While one of its disclaimers states that the... |
The True Value of Media
Larry Allen | Display Advertising | |  | In a world where most brand advertisers are now looking for more than just click-based results, premium publishers and media sellers are under real pressure to deliver value, service, and performance. There has been renewed interest in high-value inventory such as in-view ads, low-clutter environments, and inventory free of suspicious engagement activity - such as bots or forced impressions. I would say that brand advertisers never were interested in buying inventory that was riddled... |
Screened Out
Mandeep Grover | Media Planning | |  | Did you know that an average adult in the U.S. spends more time in front of the screen than asleep? What's more interesting is this screen time has gone up by two hours in the last three years! Closer to home, Netizens in Singapore spend more than a day a week browsing the Internet from a screen. So is multi-screening the new buzzword? The findings from the first global multi-screen research by InMobi indicate that 62 percent of mobile web users indulge in multi-screen activities... |
Publishing Technology Buzzwords Debunked
Alex Godelman | Publishing | |  | When it comes to real monarchy, the rulebook for becoming a king is pretty straightforward. In a nutshell, a king inherits his title through the laws of succession specific to the kingdom in question. For example, succession in the United Kingdom is governed by the Act of Union dated back to the early 1800s. The crown normally passes from monarch to eldest son. As King George VI had no sons, the crown was passed to his daughter, now Queen Elizabeth. Prince Charles is presently heir... |
Brands Adopting a Leadership Position on Do Not Track Technology
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
McNeal Maddox | Strategies | Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
Lisa Raehsler | Paid Search | Print version No Death Knell for Newspapers
Analytics drive transformation in media companies.
Pelin Thorogood | Analyzing Customer Data | Print version The Case for On-Domain Engagement
If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service?
Dave Evans | Social Media | Print version Size and Specialization?
As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required.
Derek Harding | Email Marketing Optimization | Print version Advantages of Social Media and Social Media Automation
The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips.
Christian Arno | Social Media | Print version Ticketmaster CEO Jumps Ship to Twitter
Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.
Melanie White | Social Media | Print version Combos Seeks Epic Ideas For New Seven Layer Dip
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
Lisa Lacy | Social Media | Print version Is BuzzFeed's Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
Lisa Buyer | Social Media | Print version Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen | Social Commerce | Print version |
No comments:
Post a Comment