To Skip or Not to Skip: The Question of Pre-Roll Ads
Tessa Wegert | Media Buying |       |  | There's a skippable pre-roll video ad for BMW currently running on YouTube in Canada. As soon as it kicks in the voiceover says, "Does zero to sixty in less time than it takes to skip this ad." Skippable ads have gone from being adventures in experimentation to a popular feature in online video campaigns. By providing consumers with the ability to manage their own digital ad experience, brands can create "a better video viewing environment," and that can translate into brand affinity... |
The Mobile Creative Moment
Joe Laszlo | Mobile | |  | The IAB office was abuzz last week with the judging for the 2013 IAB MIXX Awards. Great digital ad creative is therefore much on our institutional mind, making this an opportune moment to take stock of where smartphone and tablet creative is and where it's going. I think the news is good. Creative Standards Gain Traction Although mobile native advertising opportunities, which tend to be highly customized to individual media properties, are generating excitement this year, there... |
SVG Media Aims to Demystify Digital Ecosystem in India
Adaline Lau | Display Advertising | |  | Smile Vun Group, an Indian-based digital media conglomerate, has created a LUMAscape-inspired chart for India's digital landscape, which it hopes will help digital buyers plan their media spends better. Manish Vij, founder and CEO at SVG Media, tells ClickZ that the rationale in creating the Indian digital ad landscape (see below) is to educate marketers of the major players and elements that exist in the country. click to enlarge While one of its disclaimers states that the... |
The True Value of Media
Larry Allen | Display Advertising | |  | In a world where most brand advertisers are now looking for more than just click-based results, premium publishers and media sellers are under real pressure to deliver value, service, and performance. There has been renewed interest in high-value inventory such as in-view ads, low-clutter environments, and inventory free of suspicious engagement activity - such as bots or forced impressions. I would say that brand advertisers never were interested in buying inventory that was riddled... |
Screened Out
Mandeep Grover | Media Planning | |  | Did you know that an average adult in the U.S. spends more time in front of the screen than asleep? What's more interesting is this screen time has gone up by two hours in the last three years! Closer to home, Netizens in Singapore spend more than a day a week browsing the Internet from a screen. So is multi-screening the new buzzword? The findings from the first global multi-screen research by InMobi indicate that 62 percent of mobile web users indulge in multi-screen activities... |
Airbnb’s Hollywood & Vines Crowdsources Short Film
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
Lisa Lacy | Social Media | Print version 5 Ways Mobile Marketing Can Help Retailers This Holiday Season
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
Michael Della Penna | Community Management | Print version Getting People to Buy Less
What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling?
Jim Sterne | Verifying Business Value | Print version Don't Let an Email Ruin Your Career (or Weekend)
There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option.
Anna Papadopoulos | Strategies | Print version Services Marketing in the Internet Age
Consider these recommendations to improve service and differentiate your business.
Mandar Marathe | Community Management | Print version Yahoo Redesigns Sites to Make Way for More Stream Ads
Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads.
Matt Kapko | Search Marketing | Print version Mercedes Taps Spotify to Seek Corporate Rockstars
The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification.
Adaline Lau | Automotive | Print version How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
Victoria Edwards | Data-Driven Marketing | Print version Brands Adopting a Leadership Position on Do Not Track Technology
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
McNeal Maddox | Strategies | Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
Lisa Raehsler | Paid Search | Print version |
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