How Much Is Facebook's News Feed Worth to Advertisers?
Tessa Wegert | Media Buying |       |  | Last week, Facebook announced its intention to launch video ads. Almost immediately the web was humming with speculation about what this will mean, both to advertisers and to Facebook users. Here's what we know so far: the ads will be under 15 seconds long, will initially run without audio (until the sound is initiated by the user), and will come with a frequency cap of one play per day. A video ad on Facebook could go for a daily rate of over $2 million - the rough equivalent of a... |
Revamped Drync App Lets Users Buy Wine Within Seconds
Mary Lisbeth D'Amico | Mobile | |  | Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. The app lets users scan a wine label on a bottle, billboard, or in a picture from a magazine with their iOS mobile device. (It will also shortly be made available on Android.) Then, using image recognition technology, it quickly combs through a database of more than 1.7 million wines to identify the wine by variety, region, and price. It... |
How to Show ROI of Content and Inbound Marketing to Your CEO
Luke Summerfield | Publishing | |  | One of the biggest objections I hear regarding adopting an inbound marketing strategy is the belief that you cannot easily prove the ROI of activities like blogging, social media, content creation, etc. For CEOs who are driven by hard numbers, this can make adopting an inbound marketing strategy quite difficult. The reality is that it is actually fairly easy to show the exact ROI of your inbound marketing activities and how each individual activity affects your bottom line. The... |
What Wearable Technology Means to the Future of Marketing
Cezary Pietrzak | Mobile | |  | Since Google demoed its Glass API at SXSW in March, marketers have been abuzz about wearable technology. Small, wearable gadgets like glasses, watches, pedometers, fitness trackers, and sleeping monitors are appearing everywhere, leading some to call them the future of mobile. Given that most wearables have limited functionality, it may not be accurate to put them in the same ranks as smartphones and tablets. But the devices are inherently mobile as well as hands-free, which explains... |
50 Shades of Retargeting
Parth Mukherjee | Display Advertising | |  | In my first blog in this series, I explained the very basic concept of a successful retargeting campaign. AdExchanger's daily digest noted it quite precisely as a "marketer's POV." Following the Twitter feed for the term "retargeting" gives you a fair gist of what the world thinks of it. There are several who find it annoying and a stealthy follower of one's digital footprint. And then there are those who are amazed by it, for whom a contextual banner ad is more welcome than an arbitrarily... |
Invite Social Media Influencers to Your Brand's Home
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
Russ Fradin | Social Media | Print version Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne | Verifying Business Value | Print version Lack of Jobs Is Not the Problem, We Have a Shortage of Skills
And it's about time we did something about it as an industry.
Aaron Kahlow | Strategies | Print version Set the Right Expectation for Your Campaign Results
Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why.
Eddie Choi | Email Marketing Best Practices | Print version Millennial Media Acquires Jumptap as Stocks Decline
Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million.
Matt Kapko | Strategies | Print version Social Sharing Helps Boost Box Office Results
Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis.
Caitlin Rossman | Sports & Entertainment | Print version American Express Woos Gamers With Riot Games Partnership
The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards.
Lisa Lacy | Strategies | Print version What to Ask of Big Data to Inform Your Marketing Strategy
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
Adria Saracino | Data-Driven Marketing | Print version What's an Email Hash, Anyway?
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
Dave Hendricks | Email Marketing Optimization | Print version Social Media in the Boardroom
How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social.
Jasmine Sandler | Social Media | Print version |
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