Is BuzzFeed's Boom Making Brand Blogs Go Bust?

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SEW Daily August 23, 2013  RSS  Like  Follow Is BuzzFeed's Boom Making Brand Blogs Go Bust? August 23, 2013 - BuzzFeed's CEO says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great. Lisa Buyer  |  Print version How to Build Authority by Talking About Your Competitors August 23, 2013 - Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility. Salma Jafri  |  Print version 5 B2B SEO Recommendations for the Dog Days of Summer August 23, 2013 - Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note. Derek Edmond  |  Print version Bing No Longer Complying With Court-Ordered Defamatory Content Removals? August 23, 2013 - Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying with court-ordered removals of defamatory content. Bing denies that any of its practices have changed. Pierre Zarokian  |  Print version Yahoo Defeats Google: Gets More Unique Visitors in July August 22, 2013 - Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures. Carly Page  |  Print version 7 Tips From Google on Using Google Authorship August 22, 2013 - On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship? If you write in different languages, do you need more profiles? Google answers some frequently asked questions. Jennifer Slegg  |  Print version Animated Google Doodle Commemorates Influential Composer Claude Debussy August 22, 2013 - Google's special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, "Claire de Lune," plays in the background. Jessica Lee  |  Print version 4 Google Changes That Could Impact Your Holiday ROI August 22, 2013 - Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. Dave Schwartz  |  Print version How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why August 22, 2013 - The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes. Anna Lewis  |  Print version Google Display Network Remarketing: Convert The Prodigal Shopper August 22, 2013 - Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. Mary Weinstein  |  Print version Google Brings TrueView Video Ads to Online Games August 22, 2013 - Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Matt Kapko  |  Print version Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses August 22, 2013 - Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas get access to the Internet. Alastair Stevenson  |  Print version   Webinars Upcoming Events SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013

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