Wednesday, August 14, 2013

How and When to Use 301 Redirects vs. Canonical

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SearchEngineWatch.com
SEW Daily August 14, 2013
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How and When to Use 301 Redirects vs. Canonical How and When to Use 301 Redirects vs. Canonical
August 14, 2013 - This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience.
Brad Miller  |  Print version
3 Ways to Find Great Link Building Opportunities in Boring Industries 3 Ways to Find Great Link Building Opportunities in Boring Industries
August 14, 2013 - Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links.
Ken McGaffin  |  Print version
The 5 Stages of Google Update Grief The 5 Stages of Google Update Grief
August 14, 2013 - Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you'll be ready to start over with your SEO.
Jennifer Van Iderstyne  |  Print version
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The United States of Google: Mapping Google Usage by State The United States of Google: Mapping Google Usage by State
August 13, 2013 - A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job growth and income and education level. California, New York, and Massachusetts are top Google users.
Jessica Lee  |  Print version
Social Ratings, Reviews, and the Power of Groupthink [Study] Social Ratings, Reviews, and the Power of Groupthink [Study]
August 13, 2013 - The concept of “groupthink” is alive and well in social situations and rating sites online, according to the findings in a new study, which seems to confirm that more shares and more engagement tends to spur more shares and more engagement online.
Jessica Lee  |  Print version
Matt Cutts Advises When to nofollow Widgets, Infographics Matt Cutts Advises When to nofollow Widgets, Infographics
August 13, 2013 - If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices according to Google? Google's Matt Cutts offers his advice.
Jennifer Slegg  |  Print version
3 Places to Source Data Beyond Google Analytics 3 Places to Source Data Beyond Google Analytics
August 13, 2013 - Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies.
Adria Saracino  |  Print version
Time for a New Definition of SEO Time for a New Definition of SEO
August 13, 2013 - SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Krista LaRiviere  |  Print version
Got 99 Problems? Missed Paid Search Opportunities Shouldn't Be One Got 99 Problems? Missed Paid Search Opportunities Shouldn't Be One
August 13, 2013 - What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands.
Jason Tabeling  |  Print version
 
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