Google Webmaster Tools Search Query Data is Accurate (and Valuable)

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SEW Daily August  8, 2013  RSS  Like  Follow Google Webmaster Tools Search Query Data is Accurate (and Valuable) August 8, 2013 - There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us. Ben Goodsell  |  Print version From Rank to Revenue: Qualitative & Quantitative Earned Media August 8, 2013 - Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Jim Yu  |  Print version Big Bing Ads 2013 Recap August 8, 2013 - Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. John Gagnon  |  Print version Android Device Manager Finds Your Lost or Stolen Smartphone August 7, 2013 - The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely wipe the device if it is lost or stolen, a feature long called for by Android users. Carly Page  |  Print version 7 Video Marketing Core Best Practices for Brand Marketers August 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. Greg Jarboe  |  Print version Google Highlights In-Depth Articles in Search Results August 7, 2013 - Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. Jennifer Slegg  |  Print version New Yahoo Logo Coming, Right After 30 Days of Other Logos August 7, 2013 - During the next 30 days leading up to Yahoo unveiling its brand new logo, they will display a unique Yahoo logo every day. For those of you attached to the exclamation point or the color purple, both features are confirmed to be in the new logo. Jennifer Slegg  |  Print version Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed August 7, 2013 - Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Facebook also reported that the number of likes, comments, and shares all increased slightly during early testing of the update. Jessica Lee  |  Print version Matt Cutts on Google's International Spam-Fighting Efforts August 7, 2013 - Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S. on Google.com tends to get more attention, since not every engineer can speak specific languages. Jennifer Slegg  |  Print version Google Panda, Penguin & Phantom: 3 Recovery Examples August 7, 2013 - Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update. Glenn Gabe  |  Print version Integrated PPC: A Mind Meld Across Online Marketing Tactics August 7, 2013 - Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. Lisa Raehsler  |  Print version There is No 'New SEO' – Just a New Fad! August 7, 2013 - SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is any more than adding a row of tomatoes to your garden redefines agriculture. Doc Sheldon  |  Print version   Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013 Search Marketing Review 2013 (SMR13) Search Marketing Group (SMG) - Jul 22, 2013

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