The True Value of Media
Larry Allen | Display Advertising |       |  | In a world where most brand advertisers are now looking for more than just click-based results, premium publishers and media sellers are under real pressure to deliver value, service, and performance. There has been renewed interest in high-value inventory such as in-view ads, low-clutter environments, and inventory free of suspicious engagement activity - such as bots or forced impressions. I would say that brand advertisers never were interested in buying inventory that was riddled... |
SVG Media Aims to Demystify Digital Ecosystem in India
Adaline Lau | Display Advertising | |  | Smile Vun Group, an Indian-based digital media conglomerate, has created a LUMAscape-inspired chart for India's digital landscape, which it hopes will help digital buyers plan their media spends better. Manish Vij, founder and CEO at SVG Media, tells ClickZ that the rationale in creating the Indian digital ad landscape (see below) is to educate marketers of the major players and elements that exist in the country. While one of its disclaimers states that the landscape is aimed... |
Screened Out
Mandeep Grover | Media Planning | |  | Did you know that an average adult in the U.S. spends more time in front of the screen than asleep? What's more interesting is this screen time has gone up by two hours in the last three years! Closer to home, Netizens in Singapore spend more than a day a week browsing the Internet from a screen. So is multi-screening the new buzzword? The findings from the first global multi-screen research by InMobi indicate that 62 percent of mobile web users indulge in multi-screen activities... |
Publishing Technology Buzzwords Debunked
Alex Godelman | Publishing | |  | When it comes to real monarchy, the rulebook for becoming a king is pretty straightforward. In a nutshell, a king inherits his title through the laws of succession specific to the kingdom in question. For example, succession in the United Kingdom is governed by the Act of Union dated back to the early 1800s. The crown normally passes from monarch to eldest son. As King George VI had no sons, the crown was passed to his daughter, now Queen Elizabeth. Prince Charles is presently heir... |
Branded Content Loves Email
Tessa Wegert | Media Buying | |  | Email marketing has had its ups and downs, but it isn't in any danger of extinction. In part, that may be because it represents a valuable means of delivering content. I'm not talking about promotions or information about a current sale, but the same caliber of branded content that marketers produce for the web. Consumers are increasingly accustomed to receiving great content from brands, and brands are continually looking for ways to deliver it. But it isn't always easy. When asked... |
3 Digital Practices Brands Need to Master Before It's Too Late
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
Andrew Edwards | Actionable Analysis | Print version The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart | Local | Print version The 1 Percent Rubric - 5 Questions Leading to Convergence
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
Marshall Sponder | Convergence Analytics | Print version New Google Analytics Attribution Tool Increased Conversion by 23%
Armed with the right data, how far can you grow your ROI?
Thom Craver | Analyzing Customer Data | Print version Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
Lisa Lacy | Strategies | Print version Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent.
Jessica Lee | Social Commerce | Print version Facebook Integrates Shutterstock Images for Small Business Ads
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
Matt Kapko | Strategies | Print version The 5 Ws of Social Media (and the H)
Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how.
Jasmine Sandler | Social Media | Print version Snacking Your Content
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
Gary Stein | Strategies | Print version Complexograms: An Illustration of Your Content Marketing Needs
The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing.
Bryan Eisenberg | ROI Marketing | Print version |
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