Creating Value in Digital Advertising
Edward Montes | Display Advertising |       |  | In the current digital media measurement paradigm a premium continues to be placed on the ability of a provider to get credit for an online conversion rather than the contribution an advertising impression makes to business success. We will never grow the size of the proverbial digital advertising "pie" until we learn to value media and move above and beyond last-action attribution. Consider that perhaps the largest objection to moving sizeable budgets into the online advertising... |
Betting on Branded Online Video
Naomi Troni | Video | |  | A European marketer friend has been taking bets that brand-owned online video channels will be the future of marketing. Being a high-energy TV documentary journalist-turned-marketer, she loves the way these new channels give brands the power to commission and curate high-quality content that is aligned with their brand, relevant to their customers, and available to everybody on demand through the Internet. For brands that are used to paying out megabucks to media owners to get fleeting... |
Insane Statistics About Content on the Web
Jeanniey Mullen | Publishing | |  | I came across this BuzzFeed video and it stopped me in my tracks: Content has certainly become the King Kong of the digital domain. So much so that now that every human on the planet is a multi-channel content producer, we are overwhelmed with incredibly amazing, addictive, and even sometimes annoying content. As a business, creating great content is no longer enough. Now, you also need to design a strategy that will work to distribute the content in an intelligent and personal... |
Facebook's Video Audience Bigger Than TV, According to Nielsen
Caitlin Rossman | Publishing | |  | A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. The report, titled, "Running Digital Audiences, Walking Advertising Dollars," looked at the reach of four different television networks within specific gender and age groups, during different times of day. This was then compared to the reach of Facebook's digital network. The results showed that TV is most... |
3 Ways to Boost Video Shares Online
Tessa Wegert | Media Buying | |  | It's one of the most important rules of digital marketing: content can't thrive online unless it's shared. Regardless of how excellent and culturally relevant your visual or informational content might be, it's dead in the water unless it manages to get some traction through social shares. The good news is that consumers are predisposed to share. Better still - particularly in this age of Vine and Instagram Video - is the knowledge that they're particularly willing to share content... |
CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
Lisa Lacy | Strategies | Print version Twitter Ads Have Come a Long Way, Baby
Twitter's advancements in the ad platform, combined with a still growing number of active users, means that there is plenty of opportunity for any size advertiser for direct response or social media growth.
John A. Lee | Search Marketing | Print version Gmail Tabs: An Opportunity, Not a Threat
Marketers - there's no need to panic. If your emails are engaging, customers will find them.
Jon Miller | Marketing Automation | Print version 15 Types of Email Marketing Tests You Should Be Doing
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
Jeanne Jennings | Email Marketing | Print version Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado
Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content.
Lisa Lacy | Social Media | Print version Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts
Facebook releases embedded posts, which allow users to embed public status updates across the web.
Jessica Lee | Social Media | Print version Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts
Pinterest is adding a new feature that alerts users when prices on pinned items drop.
Melanie White | Social Commerce | Print version Nielsen Study Shows Global Ad Spend Struggling in Q1
Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.
Caitlin Rossman | Ad Spend | Print version LinkedIn's Sponsored Updates Are Now Self-Serve
If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success.
Kevin Lee | Paid Search | Print version Multi-Channel Inventory and Customer Loyalty
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
Jack Aaronson | ROI Marketing | Print version |
No comments:
Post a Comment