Correlation, Causation & Coincidence in SEO

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SEW Daily August 29, 2013  RSS  Like  Follow Correlation, Causation & Coincidence in SEO August 29, 2013 - It's absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings. Dave Davies  |  Print version Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study] August 29, 2013 - Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets. Jennifer Slegg  |  Print version Let Your Audience's Interests Guide Your Content Strategy August 29, 2013 - Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways. Ben Straley  |  Print version Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech August 28, 2013 - Today's Google Doodle celebrates Martin Luther King Jr.'s "I Have a Dream" speech, a defining moment in the American Civil Rights Movement, which he gave August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln Memorial. Jennifer Slegg  |  Print version Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away August 28, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Greg Jarboe  |  Print version Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study] August 28, 2013 - Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. Jessica Lee  |  Print version SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines August 28, 2013 - There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you. Glenn Gabe  |  Print version How to Write Great Content: Because Awesome Content Won't Write Itself... August 28, 2013 - We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn't going to write itself. It doesn't just happen. This is how you write it. Lisa Barone  |  Print version After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover August 28, 2013 - Voucher sites and car classifieds websites were among the industries hit hardest by Google's Panda updates. But some sites have snatched recoveries from the jaws of Panda and have now seen traffic return – and even grow. Here's how they did it. Stephen Kenwright  |  Print version Keyword Stuffing & Hidden Text Manual Action: Google on How to Fix it August 28, 2013 - If your website has received a manual action notice called "Hidden text and/or keyword stuffing", the solution is pretty easy: simply remove it. Google also says you should document your cleanup process for the reconsideration request. Jennifer Slegg  |  Print version   Webinars Upcoming Events Link Building 102 September 05, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Webinar: The Missing Link - Role of Link Analysis and Content Marketing in Tomorrow's SEO, Rio SEO ClickZ Academy - Aug 26, 2013 Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013

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