'Tis the Season to Get Ready for Your Busiest Time of Year
Nathan Richter | Conversion & ROI |       |  | Last year around this time, I talked about the importance of auditing your metrics from the prior holiday season. Assuming you took the advice and this year have your shop in order, here are five tactics to focus on now that will help turn holiday browsers into buyers. 1. Define and target seasonal customer segments. Don't get overwhelmed with how much customer data you can get your hands on. Instead, look for customer segments that you can reach immediately. One such segment could... |
Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Vinoaj Vijeyakumaar | Analyzing Customer Data | |  | In my last article I introduced AdWords Remarketing and how to set it up with Google Analytics. In this follow-up I want to share five of my favorite remarketing list setups for engaging with visitors and improving your conversion rates. With each remarketing list "recipe" we look at why you may want to consider them, how to set them up, and how to tailor your creatives for them. This last part is important as most advertisers make the mistake of serving generic creatives to the... |
3 Digital Practices Brands Need to Master Before It's Too Late
Andrew Edwards | Actionable Analysis | |  | It's August 2013. Do you know where your markets are? In terms of digital analytics, that is. With content focus shifting rapidly to mobile (as if the web was going anywhere!), and multi-channel analytics all the rage, it's important to note that whatever the platform, three principles remain key to brand success. The larger the brand, the more important these items become. And with added layers of measurement complexity, they become that much more difficult to achieve - as well... |
The 1 Percent Rubric - 5 Questions Leading to Convergence
Marshall Sponder | Convergence Analytics | |  | Last month I discussed a new analytics paradigm for a successful 360-degree "convergence" framework that provides deeper and more actionable information than we can get from the various analytics platforms today. This month let's focus on the primary elements needed to enable the new paradigm to thrive. The expense of setting up and configuring disparate converged solutions places heavy demands upon analysts and support staff. Business leaders need to understand what they are going... |
New Google Analytics Attribution Tool Increases Conversion by 23%
Thom Craver | Analyzing Customer Data | |  | When your online marketing strategy involves multiple channels, it can be difficult to determine how each channel contributes to a visitor converting on your site. Visitors to your site often don't convert on their first visit and don't always return via the same channel. For the past two years, Google Analytics has included a report that allows you to see the combination of channels that drove a visitor toward conversion. The problem has always been figuring out the actual effect... |
Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen | Social Commerce | Print version Lead Nurturing With Online Ads: The Future of Retargeting?
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
Mathew Sweezey | Marketing Automation | Print version 3 Ways to Avoid a Holiday Scrooge-Fest
Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest.
Jim Davidson | B2C Email Marketing | Print version Google AdWords Adds New Paid and Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Jennifer Slegg | Paid Search | Print version Planters' Mr. Peanut Lands Motivational Speaking Gig
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts. br /> Lisa Lacy | Strategies | Print version SVG Media Aims to Demystify Digital Ecosystem in India
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Adaline Lau | Display Advertising | Print version The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart | Local | Print version The True Value of Media
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Larry Allen | Display Advertising | Print version Screened Out
Is multi-screening the new buzzword? A few tips to get you started.
Mandeep Grover | Media Planning | Print version Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
Lisa Lacy | Strategies | Print version | 
No comments:
Post a Comment