ClickZ Weekly: Social Media Usage Amongst Older Generations Triples, According to Pew

August 9, 2013 Weekly Social Media Usage Amongst Older Generations Triples, According to Pew The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Jessica Lee  |  Social Media  |  Print version Gmail Tabs: An Opportunity, Not a Threat Marketers - there's no need to panic. If your emails are engaging, customers will find them. Jon Miller  |  Marketing Automation  |  Print version Twitter Ads Have Come a Long Way, Baby Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth. John A. Lee  |  Search Marketing  |  Print version Betting on Branded Online Video YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Naomi Troni  |  Video  |  Print version 5 Times It's Better to Be Silent on Social Media In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines. John Lee  |  Social Media Smarts  |  Print version Advertisement SES San Francisco Keynotes + Global Brands Confirmed SES San Francisco's have confirmed Patrick Thomas, Specialist Policy at Google, and Jeff Hayzlett, Best-selling Author/Business Change Agent & Marketing Expert, as Keynote Presenters. Also hear from industry giants Cisco, Hewlett Packard, Regus, Walmart & many more global brands. Preview the latest updates on our new agenda. The Early Bird rate ends on Thursday, Aug 15, so BOOK NOW to save up to $300. Facebook Attracts Mobile Game Developers With Preferential Marketing Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Matt Kapko  |  Social Media  |  Print version Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered from the California band’s archives. Mary Lisbeth D'Amico  |  Strategies  |  Print version Study Reveals Significant Adoption of YouTube by Global Brands A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Greg Jarboe  |  Video  |  Print version Creating Value in Digital Advertising If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value. Edward Montes  |  Display Advertising  |  Print version The Top 10 Tried and True Ways to Waste Your Digital Budget Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting your time and money. Robin Neifield  |  Strategies  |  Print version Siemens Taps Tumblr as Recruitment Tool The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Lisa Lacy  |  Social Media  |  Print version Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Adaline Lau  |  Display Advertising  |  Print version Automate Dashboard Updates to Focus Your Time on Analysis If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Adam Singer  |  Actionable Analysis  |  Print version CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo The app, which targets moms, has been downloaded 81,000 times after a soft launch in May. Lisa Lacy  |  Strategies  |  Print version Google Integrates Three Tools Into New Display Planner Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Jennifer Slegg  |  Search Marketing  |  Print version 15 Types of Email Marketing Tests You Should Be Doing How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Jeanne Jennings  |  Email Marketing  |  Print version Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Lisa Raehsler  |  Search Marketing  |  Print version Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Jessica Lee  |  Social Media  |  Print version Innovations in Asian Shopper Technology North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Guest  |  Retail  |  Print version American Eagle Launches Jumbled Denim Runway American Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos for this "longest-ever denim runway." Lisa Lacy  |  Strategies  |  Print version Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator. Andrea Fishman  |  Data-Driven Marketing  |  Print version The New Evolution of Direct Response Is Social Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Dilip Venkatachari  |  Analyzing Customer Data  |  Print version Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans. Lisa Lacy  |  Strategies  |  Print version Apple and Android Fight for Hands of Smartphone Consumers A new study by Nielsen looks into which operating system is winning the smartphone market. Caitlin Rossman  |  Audience/Traffic  |  Print version Standing Out in the Crowd With Local Search Consider these three ways to claim your local search result's real estate. Scott Kellam  |  SEO  |  Print version RSS   Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... Email Marketing Manager Email Marketing Manager (Flightpath) - New York Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends July 23, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. 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