ClickZ Weekly: Social Media in the Boardroom

August 12-16, 2013 Weekly Social Media in the Boardroom How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Jasmine Sandler  |  Social Media  |  Print version Content Curation Benefits and Best Practices Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Paul Chaney  |  Social Media Smarts  |  Print version Hanes Asks Millennial Women to Mention Their Unmentionables The brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Lisa Lacy  |  Strategies  |  Print version GE Hosts World's First Science Fair on Vine The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Lisa Lacy  |  Strategies  |  Print version How to Build an Effective YouTube Plan in 6 Steps Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Benjamin Spiegel  |  Search Marketing  |  Print version How to Show ROI of Content and Inbound Marketing to Your CEO As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. Luke Summerfield  |  Publishing  |  Print version StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Matt Kapko  |  Strategies  |  Print version Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Melanie White  |  Social Media  |  Print version What to Ask of Big Data to Inform Your Marketing Strategy With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data. Adria Saracino  |  Data-Driven Marketing  |  Print version 50 Shades of Retargeting A marketer's guide to the different types of retargeting for your campaign. Parth Mukherjee  |  Display Advertising  |  Print version Millennial Media Acquires Jumptap as Stocks Decline Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million. Matt Kapko  |  Strategies  |  Print version What Wearable Technology Means to the Future of Marketing Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Cezary Pietrzak  |  Mobile  |  Print version Twitter Strings Datalogix to Offline Sales To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Matt Kapko  |  Analyzing Customer Data  |  Print version Whose Neck Should You Choke When Digital Campaigns Underperform? Digital metrics can be measured by three categories - reach, conversion, and cost. Charlie Wang  |  ROI Marketing  |  Print version Social Sharing Helps Boost Box Office Results Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Caitlin Rossman  |  Sports & Entertainment  |  Print version Invite Social Media Influencers to Your Brand's Home If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Russ Fradin  |  Social Media  |  Print version American Express Woos Gamers With Riot Games Partnership The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Lisa Lacy  |  Strategies  |  Print version What's an Email Hash, Anyway? By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Dave Hendricks  |  Email Marketing Optimization  |  Print version Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers? What do these "fix your email" messages say to consumers and do you need to say it at all? Kara Trivunovic  |  Email Marketing  |  Print version Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles. Lisa Lacy  |  Strategies  |  Print version 5 Million Porsche Fans Design Facebook Car Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone. Lisa Lacy  |  Strategies  |  Print version For SEO, Read Content Marketing Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with. Jon Wade  |  SEO  |  Print version 4 Common Landing Page Mistakes If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Leah Block  |  Media Planning  |  Print version Revamped Drync App Lets Users Buy Wine Within Seconds Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Mary Lisbeth D'Amico  |  Mobile  |  Print version The Basics of CRO and Nurturing Your Leads A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Aubrey Beck  |  Conversion & ROI  |  Print version RSS   Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends July 23, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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