Friday, August 2, 2013

ClickZ Weekly: Native Mobile Experience More Effective Than Banner Ads - Study

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July 29 - August 2, 2013
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viewing-and-sharing-videos-while-passing-time Native Mobile Experience More Effective Than Banner Ads: Study
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
Adaline Lau  |  Mobile  |  Print version

Fortune 500 Social Media Usage Fortune 500 Companies Become More Social
A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
Jennifer Slegg  |  Social Media  |  Print version

remarketing Remarketing With Google Analytics: Getting Started
AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series.
Vinoaj Vijeyakumaar  |  Display Advertising  |  Print version

facebook-for-business-home New Facebook for Business Hub Launches With Tips, Tools, Case Studies
Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing.
Jennifer Slegg  |  Social Media  |  Print version

internet-television Twitter and Facebook Generate Leverage in Social TV Ad Targeting
Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States.
Matt Kapko  |  Social Integration  |  Print version

publicis-omnicom Publicis Omnicom Merger Spurs Industry Skepticism
In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest advertising holding company. Some industry participants are skeptical about the consolidation.
Melanie White  |  Strategies  |  Print version

email-tricks Tips to Guiding Email Marketing Vendor Selection
Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs.
David Daniels  |  Email Marketing  |  Print version

Native Advertising in an Online World: 3 Questions for Marketers
Advertorials in print and online serve different purposes. Consider these factors.
Razlan Manjaji  |  Media Planning  |  Print version

content-computer Content Is Queen
Why content strategy is a female-dominated field.
Megan Pluskis  |  Strategies  |  Print version

ag-yodel-coverphoto-facebook American Greetings Says "YOLO So Yodel" to Push Video E-Cards
The brand is trying to capitalize upon a popular e-card, hashtag and YouTube video.
Lisa Lacy  |  Strategies  |  Print version

mobile-measurement Mobile Measurement: Let's Clear the Air(waves)
Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential.
Andrew Edwards  |  Actionable Analysis  |  Print version

hyundai-thewalkingdeadchopshop-ad2 Hyundai Feeds Walking Dead Fan Base With Chop Shop App
The app challenges fans to build a better zombie survival machine based on one of three Hyundai models.
Lisa Lacy  |  Strategies  |  Print version

IBM logo IBM Digital Experience: An "Umbrella Thought" Story
IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners.
Susan Kuchinskas  |  Strategies  |  Print version

lexus-amazing-mix Lexus' Amazing Mix Lets Users Manipulate Website
Lexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan.
Lisa Lacy  |  Strategies  |  Print version

business-people Honest Engagement: Getting the Social Experience Right
Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers?
Dave Evans  |  Social Media  |  Print version

content Content, Context, and Curation: Why Focus Matters
Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best way to capitalize on the resulting usage.
Frank Sinton  |  Video  |  Print version

groupon-reserve Groupon Opens Premium Channel to Mobile
Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.
Mary Lisbeth D'Amico  |  Social Commerce  |  Print version

tablets-in-school 5 Tips to Rule Online Advertising This Back-to-School Season
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
Lisa Raehsler  |  Paid Search  |  Print version

realtime Who Cares About Real-Time Data Anyway?
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
Pelin Thorogood  |  Analyzing Customer Data  |  Print version

online-shopping New Research Defines Buyer's Journey to 3 Steps
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company.
Mathew Sweezey  |  Marketing Automation  |  Print version

largenewgooglelogofinalflat-a Where Will Google's Local Carousel Go to Next?
The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility.
Gregg Stewart  |  Local  |  Print version

personalization Personalization: Not Just for Websites Anymore
What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent.
Nathan Richter  |  Conversion & ROI  |  Print version

man-using-mobile The Year of Mobile (Privacy)
For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers.
Sarah Hudgins  |  Mobile  |  Print version

drpepper Dr Pepper Reaches Out to Younger Hipper Audience
Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists.
Mary Lisbeth D'Amico  |  Strategies  |  Print version

Google maps logo Google+ Pulls Plug on Local App
Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
Jennifer Slegg  |  Mobile  |  Print version

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