ClickZ Weekly: L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan

August 19-23, 2013 Weekly L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Lisa Lacy  |  Strategies  |  Print version Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Lisa Lacy  |  Strategies  |  Print version Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix. Stephanie Miller  |  Marketing Automation  |  Print version Search in China - How Baidu Is Different From Google Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Elisa Harca  |  Search Marketing  |  Print version The Right and Wrong Ways to Measure Content Marketing To understand the value of a given piece of content, we have to look at each stage separately. Ben Plomion  |  Data-Driven Marketing  |  Print version How to Create a Real-Time Brand Newsroom Turn your brand newsroom into a scalable, real-time content network. Matthew Kumin  |  Publishing  |  Print version ComScore: Consumers Watched Over 48 Billion Online Videos in July A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Caitlin Rossman  |  Audience/Traffic  |  Print version Coca-Cola's Opener App Gets Teens Excited About TV Ad Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Adaline Lau  |  Mobile  |  Print version Most Facebook Users Access Top Social Network via Mobile Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Adaline Lau  |  Social Media  |  Print version 5 Tips to Build an Engaging Mobile Video Ad Campaign First, let's examine where, what, and how mobile consumers behave today. Meera Chopra  |  Video  |  Print version Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Jeanne Jennings  |  Email Marketing  |  Print version Pop Stars Embrace Videos, Hashtags to Push Fragrances Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Lisa Lacy  |  Strategies  |  Print version Google Brings Skippable In-Stream Video Ads to Online Games Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Matt Kapko  |  Video  |  Print version Renaissance Hotels Creates Discovery Game to Boost Brand Discovery Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.” Lisa Lacy  |  Strategies  |  Print version Mobile Trends in China and Opportunities for Brands Let's take a look at some recent stats first. Andy Radovic  |  Mobile  |  Print version The Psychological Hierarchy of the Email Campaign How email marketers and subscribers can deliver a win-win message every time. Simms Jenkins  |  Email Marketing Best Practices  |  Print version Groupon Launches Affiliate Marketing Platform The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals. Lisa Lacy  |  Marketing  |  Print version Advice to All Marketers: This One Simple Truth Will Help Get You Promoted I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. Breanne Maliniak  |  ROI Marketing  |  Print version Ashton Kutcher and Digital Analytics What an actor/investor can teach us about our work and lives. Robert Miller  |  Actionable Analysis  |  Print version Gap Goes 'Back to Blue' With Tumblr, Styld.by Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Lisa Lacy  |  Strategies  |  Print version 5 Quick Excel Tips for Marketers and SMBs With No Time Save time and improve your reporting skills with these important tips. John Gagnon  |  Paid Search  |  Print version A True Service Industry: Sharing Knowledge With Your Competitors By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Mark Quinn  |  Retail  |  Print version Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites. Mark Ryan  |  Analyzing Customer Data  |  Print version Farmers Insurance Revives Preventative Tips for Short Attention Spans The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Matt Kapko  |  Video  |  Print version Google's Enhanced Campaigns: What We've Seen So Far The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Andrew Beckman  |  Search Marketing  |  Print version RSS   Webinars Upcoming Events SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... 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