Friday, August 30, 2013

ClickZ Weekly: Google AdWords Adds New Paid and Organic Report

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August 26-30, 2013
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adwords-paid-and-organic-report Google AdWords Adds New Paid and Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Jennifer Slegg  |  Paid Search  |  Print version

remarketing Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
Vinoaj Vijeyakumaar  |  Analyzing Customer Data  |  Print version

sprout Advantages of Social Media and Social Media Automation
The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips.
Christian Arno  |  Social Media  |  Print version

target-your-customers Lead Nurturing With Online Ads: The Future of Retargeting?
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
Mathew Sweezey  |  Marketing Automation  |  Print version

Services Marketing in the Internet Age
Consider these recommendations to improve service and differentiate your business.
Mandar Marathe  |  Community Management  |  Print version

ecommerce Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen  |  Social Commerce  |  Print version

cmo-test 3 Digital Practices Brands Need to Master Before It's Too Late
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
Andrew Edwards  |  Actionable Analysis  |  Print version

girl lookign silly wearing Google Glass The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart  |  Local  |  Print version

yahoo-logo Yahoo Redesigns Sites to Make Way for More Stream Ads
Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads.
Matt Kapko  |  Search Marketing  |  Print version

bryan-eisenberg-professional-speaker How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
Victoria Edwards  |  Data-Driven Marketing  |  Print version

mobilewebsite The Mobile Creative Moment
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
Joe Laszlo  |  Mobile  |  Print version

nomster Mercedes Taps Spotify to Seek Corporate Rockstars
The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification.
Adaline Lau  |  Automotive  |  Print version

gift-from-nature-tv Planters' Mr. Peanut Lands Motivational Speaking Gig
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
Lisa Lacy  |  Strategies  |  Print version

Boom Is BuzzFeed's Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
Lisa Buyer  |  Social Media  |  Print version

passbook-offers 5 Ways Mobile Marketing Can Help Retailers This Holiday Season
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
Michael Della Penna  |  Community Management  |  Print version

web-data 5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
Lisa Raehsler  |  Paid Search  |  Print version

indian-digital-media-landscape-2013-final SVG Media Aims to Demystify Digital Ecosystem in India
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Adaline Lau  |  Display Advertising  |  Print version

multi-screen Screened Out
Is multi-screening the new buzzword? A few tips to get you started.
Mandeep Grover  |  Media Planning  |  Print version

twitterbird Ticketmaster CEO Jumps Ship to Twitter
Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.
Melanie White  |  Social Media  |  Print version

privacy-image Brands Adopting a Leadership Position on Do Not Track Technology
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
McNeal Maddox  |  Strategies  |  Print version

pinterestnyfw Pinterest Launches New York Fashion Week Hub
Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub.
Anna Lee  |  Social Media  |  Print version

angry-at-email Don't Let an Email Ruin Your Career (or Weekend)
There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option.
Anna Papadopoulos  |  Strategies  |  Print version

paid-shared-earned-owned-media The True Value of Media
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Larry Allen  |  Display Advertising  |  Print version

combos-lochte Combos Seeks Epic Ideas For New Seven Layer Dip
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
Lisa Lacy  |  Social Media  |  Print version

airbnb-hollywood-and-vines Airbnb’s Hollywood & Vines Crowdsources Short Film
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
Lisa Lacy  |  Social Media  |  Print version

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