ClickZ Today:=?UTF-8?Q?=20Airbnb=E2=80=99s=20Hollywood?= & Vines Crowdsources Short Film

August 29, 2013 Today Airbnb’s Hollywood & Vines Crowdsources Short Film Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Lisa Lacy  |  Social Media  |  Print version Pandora Shares Strategy for Introducing Video Ads Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Matt Kapko  |  Video  |  Print version Pinterest Launches New York Fashion Week Hub Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. Anna Lee  |  Social Media  |  Print version Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Greg Jarboe  |  Video  |  Print version To Skip or Not to Skip: The Question of Pre-Roll Ads If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Tessa Wegert  |  Media Buying  |  Print version 5 Ways Mobile Marketing Can Help Retailers This Holiday Season If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Michael Della Penna  |  Community Management  |  Print version Getting People to Buy Less What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Jim Sterne  |  Verifying Business Value  |  Print version Don't Let an Email Ruin Your Career (or Weekend) There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option. Anna Papadopoulos  |  Strategies  |  Print version Services Marketing in the Internet Age Consider these recommendations to improve service and differentiate your business. Mandar Marathe  |  Community Management  |  Print version Yahoo Redesigns Sites to Make Way for More Stream Ads Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Matt Kapko  |  Search Marketing  |  Print version Mercedes Taps Spotify to Seek Corporate Rockstars The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Adaline Lau  |  Automotive  |  Print version How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Victoria Edwards  |  Data-Driven Marketing  |  Print version Brands Adopting a Leadership Position on Do Not Track Technology Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. McNeal Maddox  |  Strategies  |  Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior. Lisa Raehsler  |  Paid Search  |  Print version No Death Knell for Newspapers Analytics drive transformation in media companies. Pelin Thorogood  |  Analyzing Customer Data  |  Print version The Case for On-Domain Engagement If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service? Dave Evans  |  Social Media  |  Print version Size and Specialization? As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Derek Harding  |  Email Marketing Optimization  |  Print version The Mobile Creative Moment Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Joe Laszlo  |  Mobile  |  Print version RSS   Webinars Upcoming Events Link Building 102 September 05, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014   Featured Jobs White Papers Webinar: The Missing Link - Role of Link Analysis and Content Marketing in Tomorrow's SEO, Rio SEO ClickZ Academy August 26, 2013 Webinar: Link Building 101, Page One Power ClickZ Academy August 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. 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