Friday, August 9, 2013

ClickZ Today: The #TwitterRevolution - The Pain and the Glory

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August 9, 2013
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twitterbird The #TwitterRevolution: The Pain and the Glory
The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters.
Mary Lisbeth D'Amico  |  Social Media  |  Print version

violin-cello Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
Lisa Lacy  |  Strategies  |  Print version

overalls-nsync Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
Lisa Raehsler  |  Search Marketing  |  Print version

Handshake AOL Targets Programmatic Video Advertising With Adap.tv Acquisition
AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv.
Matt Kapko  |  Video  |  Print version

industrialstrengthdecoy-statusmeeting Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
Lisa Lacy  |  Strategies  |  Print version

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Business video on YouTube is skyrocketing Study Reveals Significant Adoption of YouTube by Global Brands
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
Greg Jarboe  |  Video  |  Print version

facebook-like What Advertisers Need to Know About Facebook's New News Feed
How Facebook's new concept, story bumping, can help marketers reach consumers.
Gary Stein  |  Strategies  |  Print version

interpersonal-sign Complex Sales and the Persona Creation Process
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
Bryan Eisenberg  |  ROI Marketing  |  Print version

facebook-homepage Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a brand's entire digital experience.
Roger Katz  |  Social Media Smarts  |  Print version

mobile-publishing Lens on the Near-Term Challenge, Long-Term Opportunity
By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner.
Walter Knapp  |  Publishing  |  Print version

headlinesnew Insider Tips for the Perfect Headline: Email, Mobile, or Social
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
Sundeep Kapur  |  Social Integration  |  Print version

keep-calm-send-email-300x424 Size or Specialization?
What the Publicis Omnicom merger means for email marketers.
Simms Jenkins  |  Email Marketing Best Practices  |  Print version

shark-week-site Lessons From Shark Week
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
Tessa Wegert  |  Media Buying  |  Print version

modelling 'All Models Are Wrong, but Some Are Useful'
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
Neil Mason  |  Verifying Business Value  |  Print version

textingsms Push vs. SMS
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
Melinda Krueger  |  Mobile  |  Print version

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