ClickZ Today: StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

August 13, 2013 Today StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Matt Kapko  |  Strategies  |  Print version GE Hosts World's First Science Fair on Vine The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Lisa Lacy  |  Strategies  |  Print version Twitter Strings Datalogix to Offline Sales To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Matt Kapko  |  Analyzing Customer Data  |  Print version Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Melanie White  |  Social Media  |  Print version Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Adaline Lau  |  Paid Search  |  Print version Advertisement SES San Francisco Early Bird Rate Ends This Thursday, Aug 15 SES San Francisco's have confirmed Patrick Thomas, Specialist Policy at Google, and Jeff Hayzlett, Best-selling Author/Business Change Agent & Marketing Expert, as Keynote Presenters. Also hear from global industry brands, including Adobe, Cisco, HP, Microsoft, Regus, Walmart & many more global brands. Preview the latest updates on our new agenda. Last chance to save up to $400 - the Early Bird rate ends this Thursday, Aug 15, so, BOOK NOW. The Basics of CRO and Nurturing Your Leads A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Aubrey Beck  |  Conversion & ROI  |  Print version How to Think About Leveraging Mobile Video and TV on Your Media Plan For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms. Paul Bremer  |  Video  |  Print version 4 Common Landing Page Mistakes If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Leah Block  |  Media Planning  |  Print version On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon! Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can. Tia Matsumoto  |  B2C Email Marketing  |  Print version Beach Reads for Business Five books that every business reader should look into on their next beach vacation. Chris Copeland  |  Strategies  |  Print version Leveraging Facebook for Performance - Time to Catch Up Three approaches to get more out of Facebook. Part one in a two-part series. Jermyn Toh  |  Social Integration  |  Print version Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles. Lisa Lacy  |  Strategies  |  Print version Hanes Asks Millennial Women to Mention Their Unmentionables The brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Lisa Lacy  |  Strategies  |  Print version Content Curation Benefits and Best Practices Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Paul Chaney  |  Social Media Smarts  |  Print version How to Build an Effective YouTube Plan in 6 Steps Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Benjamin Spiegel  |  Search Marketing  |  Print version Transitioning to a Higher Performing Marketing Practice To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance. Stacie Levy  |  Marketing Automation  |  Print version Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers? What do these "fix your email" messages say to consumers and do you need to say it at all? Kara Trivunovic  |  Email Marketing  |  Print version RSS   Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... Email Marketing Manager Email Marketing Manager (Flightpath) - New York Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends July 23, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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