Wednesday, August 14, 2013

ClickZ Today: Social Sharing Helps Boost Box Office Results

ClickZ
August 14, 2013
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movie-theater Social Sharing Helps Boost Box Office Results
Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis that examined online sharing behavior of movie-related content.
Caitlin Rossman  |  Sports & Entertainment  |  Print version

drync-app Revamped Drync App Lets Users Buy Wine Within Seconds
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
Mary Lisbeth D'Amico  |  Mobile  |  Print version

serve-lol-cardart-1 American Express Woos Gamers With Riot Games Partnership
The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards.
Lisa Lacy  |  Strategies  |  Print version

big-data What to Ask of Big Data to Inform Your Marketing Strategy
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
Adria Saracino  |  Data-Driven Marketing  |  Print version

content-computer How to Show ROI of Content and Inbound Marketing to Your CEO
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.
Luke Summerfield  |  Publishing  |  Print version

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girl lookign silly wearing Google Glass What Wearable Technology Means to the Future of Marketing
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
Cezary Pietrzak  |  Mobile  |  Print version

email-tricks What's an Email Hash, Anyway?
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
Dave Hendricks  |  Email Marketing Optimization  |  Print version

business-people Social Media in the Boardroom
How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social.
Jasmine Sandler  |  Social Media  |  Print version

retargetingchart 50 Shades of Retargeting
A marketer's guide to the different types of retargeting for your campaign.
Parth Mukherjee  |  Display Advertising  |  Print version

stubhub StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process.
Matt Kapko  |  Strategies  |  Print version

twittermoney Twitter Strings Datalogix to Offline Sales
To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands.
Matt Kapko  |  Analyzing Customer Data  |  Print version

baiducounter Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily.
Adaline Lau  |  Paid Search  |  Print version

ge-6ss-coverphoto GE Hosts World's First Science Fair on Vine
The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds."
Lisa Lacy  |  Strategies  |  Print version

growthplant The Basics of CRO and Nurturing Your Leads
A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API.
Aubrey Beck  |  Conversion & ROI  |  Print version

mobile-video How to Think About Leveraging Mobile Video and TV on Your Media Plan
For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms.
Paul Bremer  |  Video  |  Print version

conversion-funnel-strategies 4 Common Landing Page Mistakes
If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories.
Leah Block  |  Media Planning  |  Print version

marathon On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
Tia Matsumoto  |  B2C Email Marketing  |  Print version

open-book Beach Reads for Business
Five books that every business reader should look into on their next beach vacation.
Chris Copeland  |  Strategies  |  Print version

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