ClickZ Today: Siemens Taps Tumblr as Recruitment Tool

August 7, 2013 Today Siemens Taps Tumblr as Recruitment Tool The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Lisa Lacy  |  Social Media  |  Print version Apple and Android Fight for Hands of Smartphone Consumers A new study by Nielsen looks into which operating system is winning the smartphone market. Caitlin Rossman  |  Audience/Traffic  |  Print version Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Jessica Lee  |  Social Media  |  Print version The New Evolution of Direct Response Is Social Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Dilip Venkatachari  |  Analyzing Customer Data  |  Print version Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator. Andrea Fishman  |  Data-Driven Marketing  |  Print version Advertisement SES San Francisco Keynotes + Global Brands Confirmed SES San Francisco's have confirmed Patrick Thomas, Specialist Policy at Google, and Jeff Hayzlett, Best-selling Author/Business Change Agent & Marketing Expert, as Keynote Presenters. Also hear from industry giants Cisco, Hewlett Packard, Regus, Walmart & many more global brands. Preview the latest updates on our new agenda. The Early Bird rate ends on Thursday, Aug 15, so BOOK NOW to save up to $300. The Top 10 Tried and True Ways to Waste Your Digital Budget Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting your time and money. Robin Neifield  |  Strategies  |  Print version 5 Tactics to Ignite Your Email List Growth Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Mike Hotz  |  Email Marketing Optimization  |  Print version Standing Out in the Crowd With Local Search Consider these three ways to claim your local search result's real estate. Scott Kellam  |  SEO  |  Print version Social Media Usage Amongst Older Generations Triples, According to Pew The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Jessica Lee  |  Social Media  |  Print version Google Integrates Three Tools Into New Display Planner Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Jennifer Slegg  |  Search Marketing  |  Print version Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Adaline Lau  |  Display Advertising  |  Print version American Eagle Launches Jumbled Denim Runway American Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos for this "longest-ever denim runway." Lisa Lacy  |  Strategies  |  Print version Are You Suffering From OCT (Obsessive-Compulsive Testing)? Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Tim Ash  |  Conversion & ROI  |  Print version 5 Times It's Better to Be Silent on Social Media In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines. John Lee  |  Social Media Smarts  |  Print version Automate Dashboard Updates to Focus Your Time on Analysis If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Adam Singer  |  Actionable Analysis  |  Print version Don't Get Tabbed Out of Existence How email marketers can respond appropriately to Gmail's new inbox tabs. Justin Williams  |  Advanced Email Marketing  |  Print version Bringing Music Back Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. David Toner  |  Video  |  Print version Unleashing the Latino Entrepreneurial Spirit There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer. Gustavo Razzetti  |  Marketing to Latinos  |  Print version 10 Secrets to the Perfect Webinar Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Kristin Kovner  |  Media Buying  |  Print version RSS   Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 12:00pm ET / 9:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... Email Marketing Manager Email Marketing Manager (Flightpath) - New York Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends July 23, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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