Friday, August 16, 2013

ClickZ Today: Pepsi Next is on the Clock of Lists at BuzzFeed

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August 16, 2013
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buzzfeed-listiclock Pepsi Next is on the Clock of Lists at BuzzFeed
As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock.
Matt Kapko  |  Strategies  |  Print version

jack-in-the-box-go-big-promotion-page-full Jack in the Box Goes 'Big' With 606 Seconds of Video
The Vine campaign offers what the brand hopes is more shareable content.
Lisa Lacy  |  Strategies  |  Print version

pinterest-metrics-infograph Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images.
Ekaterina Walter  |  Social Media Smarts  |  Print version

web-design Usability vs. Design
Both good design and an eye toward usability are necessary for a design to work.
Jack Aaronson  |  ROI Marketing  |  Print version

france-vacation Search Observations From the South of France
New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at lower costs.
Kevin Lee  |  Paid Search  |  Print version

instagram-video 1 Instagram Follower Is Worth 10 Twitter Followers
The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way.
Jeanniey Mullen  |  Publishing  |  Print version

4stages 21 Email Metrics You Should Start Measuring Today!
Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives.
Noran El-Shinnawy  |  Email Marketing  |  Print version

brandbuild Should Marketers Reserve Brands in Category-Related TLDs?
With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see approach?
Jennifer Wolfe  |  Data-Driven Marketing  |  Print version

content For SEO, Read Content Marketing
Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with.
Jon Wade  |  SEO  |  Print version

Oklahoma Music Hall of Fame Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
Greg Jarboe  |  Video  |  Print version

porsche-5-million 5 Million Porsche Fans Design Facebook Car
Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone.
Lisa Lacy  |  Strategies  |  Print version

facebook-homepage How Much Is Facebook's News Feed Worth to Advertisers?
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
Tessa Wegert  |  Media Buying  |  Print version

hype-people Invite Social Media Influencers to Your Brand's Home
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
Russ Fradin  |  Social Media  |  Print version

to-do-listnow Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne  |  Verifying Business Value  |  Print version

bad-email Lack of Jobs Is Not the Problem, We Have a Shortage of Skills
And it's about time we did something about it as an industry.
Aaron Kahlow  |  Strategies  |  Print version

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